Information sources for female consumers on 11.11 shopping event Indonesia 2018

This statistic shows the share female respondents who received information from the following sources on the 11.11 Single's Day shopping event in Indonesia as of November 2018. During the period surveyed, 67.5 percent of female respondents stated that they got information on the 11.11 shopping event through social media, followed by 64.4 percent who stated that they received such information through apps or web notifications. Information on the breakdown of sources of information on 11.11 for male respondents can be found here.

Share of female respondents who received information on the 11.11 shopping event from the following sources in Indonesia as of November 2018

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Source

Release date

November 2018

Region

Indonesia

Survey time period

November 11 to November 12, 2018

Number of respondents

801 respondents

Age group

16 years and older

Special properties

female respondents who indicated they shopped on 11.11

Method of interview

Online survey

Supplementary notes

Respondents were allowed to choose more than one answer.

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