The Amazon Echo was by far the most popular smart speaker in Great Britain as of the first quarter of 2019, with 79 percent of respondents saying they owned one of Amazon's smart speakers. Google followed in second place, with 13 percent of the market.
Share of voice activated speaker ownership by brand in Great Britain (GB) during first quarter 2019 (in percentage)
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Ipsos MORI. (March 27, 2019). Share of voice activated speaker ownership by brand in Great Britain (GB) during first quarter 2019 (in percentage) [Graph]. In Statista. Retrieved January 23, 2021, from https://www.statista.com/statistics/993651/voice-activated-speaker-market-share/
Ipsos MORI. "Share of voice activated speaker ownership by brand in Great Britain (GB) during first quarter 2019 (in percentage)." Chart. March 27, 2019. Statista. Accessed January 23, 2021. https://www.statista.com/statistics/993651/voice-activated-speaker-market-share/
Ipsos MORI. (2019). Share of voice activated speaker ownership by brand in Great Britain (GB) during first quarter 2019 (in percentage). Statista. Statista Inc.. Accessed: January 23, 2021. https://www.statista.com/statistics/993651/voice-activated-speaker-market-share/
Ipsos MORI. "Share of Voice Activated Speaker Ownership by Brand in Great Britain (Gb) during First Quarter 2019 (in Percentage)." Statista, Statista Inc., 27 Mar 2019, https://www.statista.com/statistics/993651/voice-activated-speaker-market-share/
Ipsos MORI, Share of voice activated speaker ownership by brand in Great Britain (GB) during first quarter 2019 (in percentage) Statista, https://www.statista.com/statistics/993651/voice-activated-speaker-market-share/ (last visited January 23, 2021)