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Market players in online food retail with fresh produce in Germany 2017

Business models of the markets players in online food retail with fresh produce in Germany in 2017

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Release date

April 2018



Survey time period


Supplementary notes

A total of 313 online food retailers which send fresh produce nationwide and have their headquarters in Germany were identified in 2017.
Supermarkets offer fresh produce of all types and are comparable in their assortment variety with brick-and-mortar supermarkets.
Mixed retailers offer between three and five product types in their assortment.
Stockists specialize in offering one or two product types.
Specialist retailers of traditional food primarily sell fresh food from individual regions of Europe or international specialties.
Delicatessens sell fresh and high quality food.
Retailers of vegan and “free from” products specialize in the distribution of foods that are either lactose, fructose, gluten free or vegan.
Organic retailers exclusively or predominantly sell organic food.
An overlap of the categories is possible.

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Statistics on "Grocery shopping behavior in Germany"

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