Most popular DIY and design influencers on Instagram worldwide 2020

Published by
Stacy Jo Dixon,
Mar 15, 2022
This statistic presents a ranking of the most home and garden influencers worldwide on Instagram as of May 2020, sorted by the number of followers. According to HypeAuditor, Sophie Hinchcliffe (mrshinchhome) was the most-followed home and DYI influencer worldwide on the photo sharing app with almost 41.33 million followers.

Most-followed DIY and design influencers on Instagram worldwide as of May 2020 (in millions)

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Release date

May 2020

Region

Worldwide

Survey time period

May 2020

Special properties

based on HypeAuditor database, wider industry metrics may vary

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Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

Further related statistics

2

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Topics

InstagramSocial mediaMobile app usageFacebookUser-generated content
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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