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UK consumers: Christmas shopping timeline by gender 2018

This statistic displays the results of a survey conducted with online Christmas shoppers in the United Kingdom (UK) in 2018. Shoppers were asked about the timeframe they allowed for their online holiday shopping. The results revealed that women started their online Christmas shopping journey earlier than men. 37 percent of women said they started their online shopping by October, whereas this was the case with only 23 percent of men. More than a quarter of men stated they waited until December to start shopping for Christmas.

Consumers' Christmas shopping timeline in the United Kingdom (UK) in 2018, by gender

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Release date

January 2019


United Kingdom

Survey time period

February 22-27, 2018

Number of respondents

1,500 respondents

Special properties

Online UK Christmas shoppers

Method of interview

Online survey

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