Personal care and beauty product brand preference Netherlands 2018, by age

The statistic displays the results of a survey question asking whether shoppers from different age groups preferred to buy beauty products and personal care from big or local brands in 2018. The survey results show that as of 2018, the majority of respondents across all age groups preferred to purchase personal care and beauty products from international brands. The share of 18 to 24 year olds surveyed who preferred international brands when it came to personal care and beauty was highest, at roughly 70 percent, whereas just below ten percent of respondents in this age group preferred to buy local or national brands.

For personal care and beauty products, do you preferably buy big brands/international brands or local/national brands?

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Source

Release date

October 2018

Region

Netherlands

Survey time period

2018

Number of respondents

401 respondents

Age group

18 years and older

Special properties

shoppers

Method of interview

Online interview

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Statistics on "Cosmetics and body care industry in the Netherlands"

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