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Reasons for purchasing local brand products in the Netherlands 2018

The statistic displays the results of a survey question asking shoppers in the Netherlands for their main reasons for purchasing local brand products in 2018. The survey results show that as of 2018, consumers in the Netherlands were motivated to purchase local brand products by a variety of factors. Supporting local small producers and superior taste and quality of local products were among the main reasons that survey respondents purchased locally. Approximately 40 percent of respondents indicated that they chose to purchase local brand products in order to support small producers, while roughly 25 percent of respondents did so for environmental reasons.

Which are the main reasons for you to buy locally produced products?

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Release date

October 2018



Survey time period


Number of respondents


Age group

18 years and older

Special properties

shoppers who buy local brands and a good balance between Local and Big brands

Method of interview

Online interview

Supplementary notes

*The source does not specify the precise number of participants in the target group.

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Statistics on "Shopping behavior in the Netherlands"

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