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Leading content on YouTube South Korea 2019

According to a survey among YouTube users in 2019, more than half of respondents stated that their favorite content on YouTube was music. The same survey found that fun was the leading reason behind using YouTube.


In South Korea, the international platform YouTube seems unstoppable. In a survey in 2019, less than one percent of surveyed have not heard about YouTube at all. It was the leading video streaming app by far in 2018 and it is unlikely to change any time soon.

Influence of YouTube

YouTube is known for influencing users around the world in all kinds of topics. In South Korea, trust in YouTube as a source seems high. A survey in 2020 found that around 47 percent of respondents aged 45 years and above were using YouTube as a news source, while around 32 percent of respondents agreed that social media platforms are the best and most accurate sources of news and information in 2019. Nevertheless, South Korean culture has a big influence on YouTube as well, as popular contents originate there, such as K-pop as well as the viral video trend called Mukbang.

Preferred content on YouTube in South Korea in 2019

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Release date

March 2019


South Korea

Survey time period

January 28 to 30, 2019

Number of respondents

892 YouTube users*

Age group

19-59 years

Method of interview

Online Access Panel

Supplementary notes

*Out of 1,000 total surveyed.
Multiple answers were acceptable.

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Statistics on "Creative content industry in South Korea"

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