Preferred cross-border e-commerce shop origin in China 2018, by country

This statistic presents the results of a survey about cross-border e-commerce vendor origin preferences in China as of 2018. During the survey period, around 72 percent of respondents in China said that they preferred to buy from Japanese vendors when shopping through cross-border e-commerce.

Preferred online vendor origin among cross-border e-commerce users in China as of 2018, by country

Share of respondents
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Release date

May 2018



Survey time period


Number of respondents

1,000 respondents

Age group

19-40 years

Special properties

among regular online cross-border shoppers

Supplementary notes

The source does not provide the exact date of survey.
Multiple selections were allowed.

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