Air pollution news influence revenue of beauty and health services South Korea 2018

Published by
Nina Jobst,
Jun 26, 2024
This statistic presents the influence of air pollution news reports on the revenue of health and beauty services in South Korea in 2018. That year, revenues of beauty salons saw an increase of around ten percent in their sales revenue on weekdays with many news reports about air pollution, compared to other weekdays.

Influence of air pollution news on the revenue of beauty and health services in South Korea in 2018

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Release date

April 2019

Region

South Korea

Survey time period

2018

Special properties

based on nine millions of Hana credit card sales

Supplementary notes

*"Difference in card spendings" is the sales on the day when the amount of fine dust-related news corresponds to the top 50% of the year divided by sales on the day when the amount of news related to fine dust is the bottom 50%.

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