Purchase of fairness products among consumers in India 2019

Published by A. Minhas, May 19, 2022
This statistic displays the results of a survey regarding the purchase of fairness products among consumers in India as of March 2019. According to the survey carried out by ProdegeMR, around 56 percent of respondents stated that they bought fairness products during the survey period.

Purchase of fairness products among consumers in India as of March 2019

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Release date

April 2019

Region

India

Survey time period

March 16, 2019

Number of respondents

5,539 respondents

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Do you buy fairness products?"

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