IVT share in total ad traffic in China 2016-H1 2018

This statistic shows the percentage of invalid ad traffic (IVT) in total advertising traffic in China from FY 2016 to the first half of 2018. During the first six months of 2018, invalid traffic accounted for around 28.8 percent of total advertising traffic in China.

Share of invalid ad traffic (IVT) in total advertising traffic in China from FY 2016 to 1st half 2018

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Sources

Release date

August 2018

Region

China

Survey time period

FY 2016 to H1 2018

Supplementary notes

Invalid traffic is an activity that does not come from a real user and a genuine interest. It includes clicks generated by publishers clicking their own ads or encouraging clicks on their ads, repeated ad clicks by one or more users, clicks by robots or other deceptive software, etc.

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