Impact of social media on e-commerce firms' ROI in Italy 2019

This statistic illustrates the result of a survey about the performance of investments in social media strategy according to e-commerce companies in Italy in 2019. According to data provided by Casaleggio Associati, 30 percent of the companies surveyed considered the impact of the investments satisfying, while only 21 percent defined them as unsatisfactory.

Social media investment performance according to e-commerce companies in Italy in 2019

Share of respondents
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In cooperation with
Casaleggio Associati
Release date

April 2019



Survey time period


Special properties

Italian e-commerce companies

Supplementary notes

* The company was able to identify the activities that increase the sales.
** It is difficult to measure the impact of social medial on sales.
*** Social media have only a poor impact on sales.

The source does not provide specific information about the methodology used.

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Statistics on "Online shopping in Italy "

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