Return on investment (ROI) on social media of e-commerce firms in Italy 2018-2020
This statistic illustrates the result of a survey about the performance of investments in social media strategy according to e-commerce companies in Italy from 2018 to 2020. According to data provided by Casaleggio Associati, in 2020, only 35 percent of the companies surveyed considered the impact of their investments on social media satisfying, while the remaining defined them as unsatisfactory or difficult.
