In 2024, 49 percent of U.S. consumers answering a survey were confident in having seen fake product reviews on Amazon. Although the number might seem very high, the figure has decreased compared to 2023, when 54 percent of respondents stated the same.
Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024
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BrightLocal. (March 6, 2024). Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024 [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/?__sso_cookie_checker=failed
BrightLocal. "Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024." Chart. March 6, 2024. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/?__sso_cookie_checker=failed
BrightLocal. (2024). Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024. Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/?__sso_cookie_checker=failed
BrightLocal. "Share of Consumers Confident They've Seen Fake Reviews on Amazon in The U.S. from 2022 to 2024." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/?__sso_cookie_checker=failed
BrightLocal, Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024 Statista, https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/?__sso_cookie_checker=failed (last visited January 17, 2025)
Share of consumers confident they've seen fake reviews on Amazon in the U.S. from 2022 to 2024 [Graph], BrightLocal, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/997026/amazon-shopping-categories-largest-share-fake-product-reviews/?__sso_cookie_checker=failed
