Most used smartphone apps by type in the UK 2023

Published by
Umair Bashir,
Feb 13, 2024
"Internet browser" and "E-mail services" are the top two answers among UK consumers in our survey on the subject of "Most used smartphone apps by type".
Find this and more survey data on most used smartphone apps by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used smartphone apps by type in the UK as of December 2023

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Number of respondents

3,698 respondents

Age group

18-64 years

Special properties

respondents who use a smartphone (Marketing & social media, Services & eServices)

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which kind of smartphone apps do you use regularly?"

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Overview

5

App market

7

App downloads

8

App revenues

8

App usage and reach

8

Businesses with apps

7

Social media apps and communication

8

Shopping and payment apps

6

Spotlight: mobile advertising in Europe

7

Further related statistics

18

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Topics

Mobile app usage in EuropeSocial media usage in Western EuropeMobile apps in the NordicsMobile apps in the UKMobile internet usage in Europe
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