Sources of information about products in Canada 2023

59 percent of Canadian respondents answer our survey on "Sources of information about products" with "Search engines (e.g., Google)". The survey was conducted in 2023, among 2,020 consumers.
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Sources of information about products in Canada as of December 2023

Characteristic	Share of respondents
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Number of respondents

2,020 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "How do you search for specific information on a product that you want to buy?"

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