Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Adult views on targeted advertising in the U.S. 2019, by gender

Perception of targeted advertising according to adults in the United States as of May 2019, by gender

by A. Guttmann, last edited Jul 11, 2019
Adult views on targeted advertising in the U.S. 2019, by gender This statistic shows the perception of targeted advertising according to adults in the United States as of May 2019. The survey results show, that 29 percent of male respondents were of the opinion that targeted advertisements were a convenient way for them to see products they were interested in, however, a further 49 percent thought this kind of advertising was an inappropriate use of personal data.
Show more

Perception of targeted advertising according to adults in the United States as of May 2019, by gender

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Marketing personalization"
  • Overview & usage
The most important statistics
  • Marketer perspective
  • Consumer perspective
  • Effectiveness
  • E-mail
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.