Share of U.S. adults buying products from firms using ads to raise racism issues 2019

The graph shows the share of adults willing to purchase products from companies using advertising to raise issues of racism in the United States as of April 2019. The survey indicates that while 17 percent of adults were much more likely to purchase products from such companies, 25 percent said that it made no difference to them either way.

Share of adults willing to purchase products from companies using advertising to raise issues of racism in the United States as of April 2019

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Sources

Release date

April 2019

Region

United States

Survey time period

April 4 to 7, 2019

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

If a company were to use its advertising to bring attention to the following issues, would you be more or less likely to purchase that company’s products or services?

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