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Consumer behavior after receiving personalized content from brands in Japan as of January 2019
Effects of personalized brand content on consumer attitude Japan 2019
This statistic depicts a survey conducted in 2019 in Japan about the effects of receiving personalized content provided by brands to consumers. During the surveyed period, almost 30 percent of respondents stated that they purchased the service or product after receiving personally relevant brand content, while 23 percent would recommend the product to other people.
Consumer behavior after receiving personalized content from brands in Japan as of January 2019
Share of respondents
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Effects of personalized brand content on consumer attitude Japan 2019
This statistic depicts a survey conducted in 2019 in Japan about the effects of receiving personalized content provided by brands to consumers. During the surveyed period, almost 30 percent of respondents stated that they purchased the service or product after receiving personally relevant brand content, while 23 percent would recommend the product to other people.
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