TV advertising in Europe - statistics & facts
Key insights
- TV advertising revenue worldwide
- 132bn USD
Detailed statistics
TV advertising revenue worldwide 2018-2028
- TV ad spend in Western Europe
- 28.4bn USD
Detailed statistics
Television advertising spending in Western Europe 2000-2024
- TV ad spend in Central and Eastern Europe
- 8.61bn USD
Detailed statistics
Television advertising spending in Central and Eastern Europe 2000-2024
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Current statistics on this topic
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Overview
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- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic Television ad spend growth in Western Europe 2000-2024
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television ad spend growth in Central and Eastern Europe 2000-2024
- Premium Statistic TV advertising inflation rate in Europe 2023, by country
Overview
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Television advertising spending in Western Europe 2000-2024
Television advertising spending in Western Europe 2000-2024
Television advertising expenditure in Western Europe from 2000 to 2024 (in million U.S. dollars)
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Television ad spend growth in Western Europe 2000-2024
Television ad spend growth in Western Europe 2000-2024
Television advertising spending growth in Western Europe from 2000 to 2024
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Television advertising spending in Central and Eastern Europe 2000-2024
Television advertising spending in Central and Eastern Europe 2000-2024
Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars)
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Television ad spend growth in Central and Eastern Europe 2000-2024
Television ad spend growth in Central and Eastern Europe 2000-2024
Television advertising spending growth in Central and Eastern Europe (CEE) from 2000 to 2024
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TV advertising inflation rate in Europe 2023, by country
TV advertising inflation rate in Europe 2023, by country
TV advertising inflation rate in selected countries in Europe in 2023
United Kingdom
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- Premium Statistic TV advertising spending in the UK 2012-2022, by format
- Premium Statistic TV net advertising revenue in the UK 2009-2022
- Premium Statistic TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
- Premium Statistic B2B TV ad spend in the UK 2018-2022
- Premium Statistic FAST ad revenue in the UK 2021-2027
- Premium Statistic Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
- Premium Statistic Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
- Premium Statistic Food ad spend on television in the UK 2019-2021
- Premium Statistic Finance ad spend on television in the UK 2019-2021
United Kingdom
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TV advertising spending in the UK 2012-2022, by format
TV advertising spending in the UK 2012-2022, by format
Television advertising expenditure in the United Kingdom from 2012 to 2022, by format (in million GBP)
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TV net advertising revenue in the UK 2009-2022
TV net advertising revenue in the UK 2009-2022
Television net advertising revenue in the United Kingdom (UK) from 2009 to 2022 (in billion GBP)
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TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
TV advertising revenue in the United Kingdom (UK) 2013-2022, by source
TV advertising revenue in the United Kingdom (UK) from 2013 to 2022, by source (in million British pounds)
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B2B TV ad spend in the UK 2018-2022
B2B TV ad spend in the UK 2018-2022
Business-to-business (B2B) TV advertising spending in the United Kingdom (UK) from 2018 to 2022 (in million GBP)
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FAST ad revenue in the UK 2021-2027
FAST ad revenue in the UK 2021-2027
Free ad-supported streaming TV (FAST) advertising revenue in the United Kingdom (UK) from 2021 to 2027 (in million GBP)
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Premium Statistic
Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
Number of TV ads seen daily per person in the United Kingdom (UK) 2005-2021
Number of television advertisements seen daily per individual in the United Kingdom (UK) from 2005 to 2021
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Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
Adults' exposure to TV ads in the United Kingdom (UK) 2008-2021
Average number of weekly TV ad impacts seen by adults in the United Kingdom (UK) from 2008 to 2021
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Food ad spend on television in the UK 2019-2021
Food ad spend on television in the UK 2019-2021
Food advertising spending on TV in the United Kingdom (UK) from 2019 to 2021 (in million U.S. dollars)
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Finance ad spend on television in the UK 2019-2021
Finance ad spend on television in the UK 2019-2021
Finance advertising spending on TV in the United Kingdom (UK) from 2019 to 2021 (in million U.S. dollars)
Germany
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- Premium Statistic TV advertising revenues in Germany 2017-2027
- Premium Statistic TV and video streaming ad revenue in Germany 2015-2023
- Premium Statistic Online TV ad revenue in Germany 2017-2027
- Premium Statistic Gross television advertising spending in Germany 2021-2023
- Premium Statistic TV ad revenue in Germany 2022, by marketer
- Premium Statistic TV ad spend growth in Germany 2023, by industry
- Premium Statistic Net advertising revenue of private TV broadcasters in Germany 2005-2022
- Premium Statistic Gross advertising revenue of TV channels in Germany 2021
Germany
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TV advertising revenues in Germany 2017-2027
TV advertising revenues in Germany 2017-2027
TV advertising revenues in Germany from 2017 to 2027 (in billion euros)
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TV and video streaming ad revenue in Germany 2015-2023
TV and video streaming ad revenue in Germany 2015-2023
TV and video streaming advertising revenue in Germany from 2015 to 2023 (in billion euros)
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Online TV ad revenue in Germany 2017-2027
Online TV ad revenue in Germany 2017-2027
Online TV advertising revenue in Germany from 2017 to 2027 (in million euros)
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Gross television advertising spending in Germany 2021-2023
Gross television advertising spending in Germany 2021-2023
Monthly gross expenditure for television advertising in Germany from April 2021 to April 2023 (in million euros)
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TV ad revenue in Germany 2022, by marketer
TV ad revenue in Germany 2022, by marketer
Leading TV marketers in Germany in 2022, by ad revenue (in million euros)
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TV ad spend growth in Germany 2023, by industry
TV ad spend growth in Germany 2023, by industry
Change in TV advertising spending in Germany in 1st half 2023, by industry
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Net advertising revenue of private TV broadcasters in Germany 2005-2022
Net advertising revenue of private TV broadcasters in Germany 2005-2022
Net advertising revenue of private television broadcasters in Germany from 2005 to 2022 (in billion euros)
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Gross advertising revenue of TV channels in Germany 2021
Gross advertising revenue of TV channels in Germany 2021
Gross advertising revenue of television channels in Germany in 2021 (in million euros)
France
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- Premium Statistic Television advertising revenues in France 2017-2023
- Premium Statistic Leading new TV advertisers by amount invested in France 2016-2021
- Premium Statistic TV & professional video share of ad expenditure in France 2014-2027
- Premium Statistic Duration of television commercials in seconds in France 2009-2021
- Premium Statistic Number of commercials on television in France 2009-2021
- Basic Statistic Food ad spend on television in France 2019-2021
- Basic Statistic Retail ad spend on television in France 2019-2021
- Premium Statistic Top categories advertising on TV in France 2021, by spend share
France
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Television advertising revenues in France 2017-2023
Television advertising revenues in France 2017-2023
Television advertising revenue in France from 2017 to 2023 (in million euros)
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Leading new TV advertisers by amount invested in France 2016-2021
Leading new TV advertisers by amount invested in France 2016-2021
Leading new TV advertisers in France between 2016 and 2021, by amount invested (in million euros)
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TV & professional video share of ad expenditure in France 2014-2027
TV & professional video share of ad expenditure in France 2014-2027
Share of TV and professional video in advertising expenditure in France from 2014 to 2027
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Duration of television commercials in seconds in France 2009-2021
Duration of television commercials in seconds in France 2009-2021
Total duration of advertising spots on television in France between 2009 and 2021 (in seconds)
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Number of commercials on television in France 2009-2021
Number of commercials on television in France 2009-2021
Number of advertising spots on television in France from 2009 to 2021
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Basic Statistic
Food ad spend on television in France 2019-2021
Food ad spend on television in France 2019-2021
Food advertising spending on television in France from 2019 to 2021 (in billion U.S. dollars)
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Basic Statistic
Retail ad spend on television in France 2019-2021
Retail ad spend on television in France 2019-2021
Retail advertising spending on television in France from 2019 to 2021 (in million U.S. dollars)
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Top categories advertising on TV in France 2021, by spend share
Top categories advertising on TV in France 2021, by spend share
Leading categories advertising on TV in France in 2021, by ad spend share
Italy
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- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic Connected television ad spending in Italy 2016-2025
- Premium Statistic Online television ad spending in Italy 2016-2025
- Premium Statistic Distribution of TV ad spend in Italy by sales house January-August 2021
- Premium Statistic TV ad revenue in Italy 2019-2022, by broadcaster
- Premium Statistic Automotive ad spend on television in Italy 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Italy 2019-2021
Italy
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TV ad spending in Italy 2019-2022
TV ad spending in Italy 2019-2022
TV advertising spending in Italy from 2019 to 2022 (in billion euros)
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Connected television ad spending in Italy 2016-2025
Connected television ad spending in Italy 2016-2025
Connected television advertising spending in Italy from 2016 to 2025 (in million U.S. dollars)
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Online television ad spending in Italy 2016-2025
Online television ad spending in Italy 2016-2025
Online television advertising spending in Italy from 2016 to 2025 (in million U.S. dollars)
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Distribution of TV ad spend in Italy by sales house January-August 2021
Distribution of TV ad spend in Italy by sales house January-August 2021
Distribution of television advertising spending in Italy between January and August 2021, by sales house
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TV ad revenue in Italy 2019-2022, by broadcaster
TV ad revenue in Italy 2019-2022, by broadcaster
TV advertising revenue of main broadcasting companies in Italy from 2019 to 2022, by broadcaster (in million euros)
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Automotive ad spend on television in Italy 2019-2021
Automotive ad spend on television in Italy 2019-2021
Automotive advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)
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Cosmetics & personal care ad spend on television in Italy 2019-2021
Cosmetics & personal care ad spend on television in Italy 2019-2021
Cosmetics and personal care advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)
Spain
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- Premium Statistic Television advertising expenditure in Spain 2016-2022
- Premium Statistic Free TV advertising revenue in Spain 2015-2022
- Premium Statistic Pay TV ad spending in Spain 2019-2022
- Premium Statistic Online TV ad spending in Spain 2017-2026
- Premium Statistic Connected TV ad spend in Spain 2019-2023
- Premium Statistic Food ad spend on television in Spain 2019-2021
- Premium Statistic Cosmetics & personal care ad spend on television in Spain 2019-2021
Spain
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Television advertising expenditure in Spain 2016-2022
Television advertising expenditure in Spain 2016-2022
Television advertising expenditure in Spain from 2016 to 2022 (in million euros)
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Free TV advertising revenue in Spain 2015-2022
Free TV advertising revenue in Spain 2015-2022
Free TV advertising revenue in Spain from 2015 to 2022 (in billion euros)
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Pay TV ad spending in Spain 2019-2022
Pay TV ad spending in Spain 2019-2022
Pay TV advertising spending in Spain from 2019 to 2022 (in million euros)
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Online TV ad spending in Spain 2017-2026
Online TV ad spending in Spain 2017-2026
Online TV advertising spending in Spain from 2017 to 2026 (in million euros)
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Connected TV ad spend in Spain 2019-2023
Connected TV ad spend in Spain 2019-2023
Connected TV advertising spending in Spain from 2019 to 2023 (in million euros)
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Food ad spend on television in Spain 2019-2021
Food ad spend on television in Spain 2019-2021
Food advertising spending on television in Spain from 2019 to 2021 (in billion U.S. dollars)
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Premium Statistic
Cosmetics & personal care ad spend on television in Spain 2019-2021
Cosmetics & personal care ad spend on television in Spain 2019-2021
Cosmetics and personal care advertising spending on television in Spain from 2019 to 2021 (in billion U.S. dollars)
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