Influencer marketing in Italy - Statistics & facts
Key insights
- Influencer marketing spending in Italy in 2023
- 323m EUR
Detailed statistics
Influencer marketing spending in Italy 2020-2023
- Highest-paying social media channel in Italy
- YouTube
Detailed statistics
Average pay per post of influencers in Italy 2023, by platform
- Share of Italian marketers who created an influencer marketing campaign
- 69.5%
Detailed statistics
Share of marketers who created an influencer marketing campaign Italy 2023
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Current statistics on this topic
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Overview
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- Premium Statistic Global influencer marketing value 2016-2024
- Premium Statistic Influencer marketing spending in Italy 2020-2023
- Premium Statistic Top marketing trends in Western Europe 2023
- Premium Statistic Development of Instagram posts made by Italian influencers with brands 2023
- Premium Statistic Development of Instagram influencer marketing interactions in Italy 2023
- Premium Statistic Development of Instagram influencer marketing interactions per post in Italy 2023
Overview
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Global influencer marketing value 2016-2024
Global influencer marketing value 2016-2024
Influencer marketing market size worldwide from 2016 to 2024 (in billion U.S. dollars)
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Influencer marketing spending in Italy 2020-2023
Influencer marketing spending in Italy 2020-2023
Influencer marketing spending in Italy from 2020 to 2023 (in million euros)
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Top marketing trends in Western Europe 2023
Top marketing trends in Western Europe 2023
Leading marketing trends according to marketers in Germany, Italy, and the United Kingdom (UK) as of February 2023
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Development of Instagram posts made by Italian influencers with brands 2023
Development of Instagram posts made by Italian influencers with brands 2023
Number of and growth of the number of Instagram posts made by Italian influencers in collaboration with brands from July to December 2023
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Development of Instagram influencer marketing interactions in Italy 2023
Development of Instagram influencer marketing interactions in Italy 2023
Number of and growth of number of interactions generated by Italian influencers in collaboration with brands from July to December 2023
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Premium Statistic
Development of Instagram influencer marketing interactions per post in Italy 2023
Development of Instagram influencer marketing interactions per post in Italy 2023
Number of and growth of the number of the interactions per post made by Italian influencers in collaboration with brands from July to December 2023
Doing business
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- Premium Statistic Share of marketing budgets spent on influencer marketing Italy 2023
- Premium Statistic Planned change in influencer marketing budgets in Italy 2023
- Premium Statistic Average pay per post of influencers in Italy 2023, by platform
- Premium Statistic Share of marketers who created an influencer marketing campaign Italy 2023
- Premium Statistic Top sectors for influencer marketing in Italy 2023
- Premium Statistic Leading industries in sponsored content transparency in Italy 2022
- Premium Statistic Top factors preventing the creation of influencer marketing campaigns in Italy 2023
Doing business
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Share of marketing budgets spent on influencer marketing Italy 2023
Share of marketing budgets spent on influencer marketing Italy 2023
Share of marketing budgets allocated to influencer marketing in Italy in 2023
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Planned change in influencer marketing budgets in Italy 2023
Planned change in influencer marketing budgets in Italy 2023
Planned change in marketing budgets allocated to influencer marketing in Italy in 2023
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Average pay per post of influencers in Italy 2023, by platform
Average pay per post of influencers in Italy 2023, by platform
Average remuneration per post of influencers in Italy as of July 2023, by platform (in euros)
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Share of marketers who created an influencer marketing campaign Italy 2023
Share of marketers who created an influencer marketing campaign Italy 2023
Share of marketers who created an influencer marketing campaign in the previous year in Italy as of March 2023
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Top sectors for influencer marketing in Italy 2023
Top sectors for influencer marketing in Italy 2023
Leading sectors for influencer marketing investments according to marketers in Italy as of March 2023
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Leading industries in sponsored content transparency in Italy 2022
Leading industries in sponsored content transparency in Italy 2022
Most transparent industries in regard to sponsored content on social media in Italy in 2022
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Top factors preventing the creation of influencer marketing campaigns in Italy 2023
Top factors preventing the creation of influencer marketing campaigns in Italy 2023
Leading factors preventing the creation of influencer marketing campaigns according to marketers in Italy as of March 2023
Market leaders
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- Premium Statistic Most popular Italian influencers on Instagram 2024
- Premium Statistic Leading Italian TikTok creators 2024, by number of followers
- Premium Statistic Leading Italian YouTube channels 2024, by subscribers
- Premium Statistic Highest-paid Italian influencers on Instagram 2024
- Premium Statistic Highest-paid Italian fashion influencers on Instagram 2023
- Premium Statistic Most popular Italian food influencers on Instagram 2023
Market leaders
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Most popular Italian influencers on Instagram 2024
Most popular Italian influencers on Instagram 2024
Most followed Italian influencers on Instagram as of January 2024 (in millions)
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Leading Italian TikTok creators 2024, by number of followers
Leading Italian TikTok creators 2024, by number of followers
Leading Italian TikTok creators as of January 2024, by number of followers (in millions)
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Leading Italian YouTube channels 2024, by subscribers
Leading Italian YouTube channels 2024, by subscribers
Leading Italian YouTube channels as of February 2024, by number of subscribers (in millions)
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Highest-paid Italian influencers on Instagram 2024
Highest-paid Italian influencers on Instagram 2024
Highest-paid Italian influencers on Instagram as of January 2024, per post (in 1,000 euros)
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Highest-paid Italian fashion influencers on Instagram 2023
Highest-paid Italian fashion influencers on Instagram 2023
Highest-paid Italian fashion influencers on Instagram as of November 2023, per post (in 1,000 euros)
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Most popular Italian food influencers on Instagram 2023
Most popular Italian food influencers on Instagram 2023
Most followed Italian food influencers on Instagram as of June 2023 (in thousands)
Consumer insights
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- Premium Statistic Leading social networks in Italy 2022, by reach
- Premium Statistic Leading social media usage reasons in Italy 2023
- Premium Statistic Main channels of new brand discovery Italy Q3 2022
- Premium Statistic Instagram users who appreciated sponsored content in Italy 2024
- Premium Statistic Instagram users who trusted the influencers they follow in Italy 2024
- Premium Statistic Leading influencer types followed by consumers in Italy 2023
- Premium Statistic Consumers who bought a product/service promoted by influencers Italy 2023
- Premium Statistic Share of consumers following virtual influencers in Italy 2023, by age group
Consumer insights
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Leading social networks in Italy 2022, by reach
Leading social networks in Italy 2022, by reach
Most popular social media platforms in Italy as of 3rd quarter 2022, by usage reach
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Leading social media usage reasons in Italy 2023
Leading social media usage reasons in Italy 2023
Most popular reasons for internet users in Italy to use social media as of 3rd quarter 2023
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Main channels of new brand discovery Italy Q3 2022
Main channels of new brand discovery Italy Q3 2022
Most common sources of new brand, product, and service discovery among internet users in Italy as of 3rd quarter 2022
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Instagram users who appreciated sponsored content in Italy 2024
Instagram users who appreciated sponsored content in Italy 2024
Share of Instagram users who appreciated sponsored content in Italy as of January 2024
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Instagram users who trusted the influencers they follow in Italy 2024
Instagram users who trusted the influencers they follow in Italy 2024
Share of Instagram users who trusted the influencers they follow in Italy as of January 2024
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Leading influencer types followed by consumers in Italy 2023
Leading influencer types followed by consumers in Italy 2023
Leading types of influencers followed by consumers in Italy as of October 2023
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Consumers who bought a product/service promoted by influencers Italy 2023
Consumers who bought a product/service promoted by influencers Italy 2023
Share of consumers who bought a product or service promoted by an influencer in Italy as of October 2023
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Share of consumers following virtual influencers in Italy 2023, by age group
Share of consumers following virtual influencers in Italy 2023, by age group
Share of consumers following at least one virtual influencer in Italy as of October 2023, by age group
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