Share of global population that uses a smartphone 2014-2020
Smartphone user penetration as percentage of total global population from 2014 to 2020
Smartphone penetration in the U.S. as share of population 2010-2021
Smartphone penetration rate as share of the population in the United States from 2010 to 2021*
Online banking penetration in European markets 2016
Online banking penetration in selected European markets in 2016
Smartphone penetration as share of mobile phone users in Indonesia 2014-2019
Smartphone user penetration in Indonesia as share of mobile phone users from 2014 to 2019*
Smartphone penetration worldwide 2008-2014
Global smartphone penetration from 2008 to 2014 (in percent of new handset sales)
United States mobile phone penetration 2014-2020
Mobile phone penetration as share of the population in the United States from 2014 to 2020
Social media: global penetration rate 2017, by region
Global social network penetration rate as of January 2017, by region
Global lighting market: estimated LED penetration 2010-2020
Estimated LED penetration of the global lighting market from 2010 to 2020
Social media: active usage penetration in selected countries 2017
Active social network penetration in selected countries as of January 2017
Global internet penetration rate 2009-2016, by region
Global internet penetration rate from 2009 to 2016, by region
Mexico mobile phone user penetration 2012-2020
Mobile phone user penetration in Mexico from 2012 to 2020*
Global tablet user penetration forecast 2014-2020
Tablet user penetration worldwide as share of population from 2014 to 2020
Latin America mobile phone user penetration rate 2013-2019, by country
Mobile phone user penetration as share of population in Latin American countries from 2013 to 2019
Mobile gaming penetration in the U.S. 2011-2020
Mobile phone gaming penetration in the United States from 2011 to 2020
Mobile phone penetration in China 2013-2019
Mobile phone penetration in China as share of the population from 2013 to 2019*
Internet penetration rate worldwide 2017, by region
Global internet penetration rate as of January 2017, by region
Penetration rate of internet users in China 2006-2016
Penetration rate of internet users in China from December 2006 to December 2016
Global PC penetration 2000-2015
Global PC penetration per capita from 2000 to 2015 (in percent)
Pay TV penetration in Latin America 2005-2017
Pay TV penetration rate in Latin America from 2005 to 2017
Household internet penetration in the United Kingdom (UK) 1998-2016
Share of households with internet access in the United Kingdom (UK) from 1998 to 2016
Indonesia: internet user penetration 2015-2021
Internet user penetration in Indonesia from 2015 to 2021
Global fixed broadband and mobile internet penetration 2008-2017
Worldwide fixed broadband and mobile internet penetration from 2008 to 2017
Brazil: social network penetration as of Q4 2016
Penetration of leading social networks in Brazil as of 4th quarter 2016
Indian household penetration of home appliances 2013
Household penetration rate of home appliances in India in 2013
Fixed broadband penetration in the United Kingdom (UK) 2009-2016
Fixed broadband penetration in the United Kingdom (UK) from 2009 to 2016
Latin America: mobile penetration rate 2015-2020
Mobile penetration rate in Latin America and the Caribbean in 2015 and 2020
Tablet PCs: penetration rate in select european countries 2012-2020
Penetration rate of tablet PCs in select countries in Europe from 2012 to 2020
Middle East and Africa: social network penetration 2012-2018
Social network penetration in the Middle East and Africa from 2012 to 2018
Penetration rate of PCs
Penetration rate of PCs in selected countries in 2008
Forecast: tablet penetration in Germany 2014-2020
Tablet user penetration rate in Germany from 2014 to 2020*
Forecast - Mobile phone penetration in Asia-Pacific 2009-2015
Mobile phone penetration in Asia-Pacific from 2010 to 2015
Mobile phone user penetration in Argentina 2015-2020
Argentina mobile phone user penetration from 2015 to 2020
Forecast: smartphone penetration in the United Kingdom (UK) 2010-2017
Smartphone penetration rate in the United Kingdom (UK) from 2010 to 2017
Asia Pacific: mobile phone internet user penetration 2014-2019
Mobile phone internet user penetration in Asia Pacific from 2014 to 2019
Household penetration of digital cameras in the U.S. 2013-2016
Digital cameras household penetration in U.S. from 2013 to 2016
Pet-ownership: household penetration rates 1988-2017/2018
Household penetration rates for pet-ownership in the United States from 1988 to 2017/2018
Online penetration in selected countries in the Middle East 2015
Internet penetration rate of selected countries in the Middle East in 2015
Mobile phone user penetration in Latin America 2013-2019
Mobile phone user penetration in Latin America from 2013 to 2019
Tablet penetration in the U.S. 2011-2020
Tablet penetration in the United States from 2011 to 2020
Western Europe: internet user penetration 2014-2019
Internet user penetration in Western Europe from 2014 to 2019
North America: social network penetration 2012-2018
Social network penetration in North America from 2012 to 2018
Digital TV penetration in Sub-Saharan Africa 2010-2018
Digital TV penetration in Sub-Saharan Africa from 2010 to 2018
PC penetration in the Middle East and Africa 2005-2015
PC penetration per capita in the Middle East and Africa from 2005 to 2015 (in percent)
Projected market penetration of autonomous vehicles in the United Kingdom 2015-2030
Projected market penetration of autonomous vehicles (including cars, trucks, and pods) in the United Kingdom (UK) from 2015 to 2030, by level of automation
Forecast: tablet penetration in Italy 2014-2020
Tablet user penetration rate in Italy from 2014 to 2020*
Smartphone penetration in France 2016, by age group
Smartphone penetration in France in 2016, by age group
Countries with highest pay TV penetration rate 2015
Countries with highest pay TV penetration rate worldwide in 2015
Smartphone penetration 2010, by regional market
Smartphone penetration in 2010, by regional market
Facebook: online penetration in Middle East and Africa 2012-2018
Facebook penetration in Middle East and Africa from 2012 to 2018
U.S. Facebook usage penetration 2013-2020, by age group
Facebook penetration in the United States from 2013 to 2020, by age group
Forecast: global 4G mobile wireless penetration 2010-2020
4G mobile wireless penetration worldwide from 2010 to 2020
Fixed and mobile broadband penetration rate in Africa 2015, by country
Mobile and fixed broadband penetration in Africa by country in 2015
Online shopping penetration in China and the United States 2010-2016
Online shopping penetration in China and the United States from 2010 to 2013 with a forecast to 2016
Forecast tablet penetration in Spain 2014-2020
Tablet user penetration rate in Spain from 2014 to 2020
3G network penetration in selected countries 2013
3G subscriber penetration rate in selected countries worldwide in the second quarter of 2013
Social network penetration in Ireland July 2016
Penetration of leading social networks in Ireland in July 2016
Central and Eastern Europe: internet user penetration 2013-2019
Internet user penetration in Central and Eastern Europe from 2013 to 2019
Media penetration in urban Indonesia from 2009 to 2012
Media penetration in urban Indonesia* from 2009 to 2012
Asia Pacific: Facebook penetration 4th quarter 2014
Facebook penetration in selected Asia Pacific countries as of 4th quarter 2014
PC penetration in Asia Pacific 2000-2015
Consumer PC penetration per capita in Asia Pacific from 2000 to 2015 (in percent)
Penetration rate of online video use in China 2007-2016
Penetration rate of online video use in China from December 2007 to December 2016
Wind energy penetration: country comparison 2015
Approximate wind energy penetration in leading wind markets in 2015, by market
PC penetration in Latin America 2000-2015
PC penetration per capita in Latin America from 2000 to 2015 (in percent)
PC penetration in Western Europe 2000-2015
PC penetration per capita in Western Europe from 2000 to 2015 (in percent)
Penetration rate of online shopping 2006-2016
Penetration rate of online shopping in China from 2006 to 2016
iPad penetration among tablet users in the U.S. 2013-2020
iPad penetration among tablet users in the United States from 2013 to 2020
Forecast: 4G mobile wireless penetration in Northern America 2011-2020
4G mobile wireless penetration in Northern America from 2011 to 2020 (in percent)
Handset penetration in North America 1996-2015
Handset penetration per capita in North America from 1996 to 2015 (in percent)
Arab Spring: Facebook penetration at the start of protests in 2011, by country
Facebook penetration rates in MENA countries at the start of the Arab Spring demonstrations in 2011
Pay TV penetration in Argentina 2008-2017
Pay TV penetration rate in Argentina from 2008 to 2017
Forecast: global mobile wireless penetration 2008-2020
Mobile wireless penetration worldwide from 2008 to 2020 (in percent)
Leading online markets based on penetration rate 2015
Countries with the highest internet penetration rate as of 2015
Mobile internet penetration in the United Kingdom (UK) 2009-2016
Mobile internet penetration in the United Kingdom (UK) from 2009 to 2016
Household penetration of smartphones in the U.S. 2013-2016
Smartphone household penetration in U.S. from 2013 to 2016
Global social network penetration 2014-2019
Social network penetration worldwide from 2014 to 2020
Mobile penetration in Europe 2010-2016
Mobile penetration in Europe from 2010 to 2016
Central and Eastern Europe: social network penetration in 2014-2018
Social network penetration in Central and Eastern Europe from 2014 to 2018
Forecast: tablet penetration in France 2012-2020
Tablet user penetration rate in France from 2012 to 2020
Pay TV penetration in Western Europe 2012-2020
Pay TV penetration rate in Western Europe in 2012, 2014 and 2020
Household penetration of camcorders in the U.S. 2013-2016
Camcorder household penetration in U.S. from 2013 to 2016
Global Google Plus penetration as of 4th quarter 2014
Google Plus penetration in selected countries as of 4th quarter 2014
Forecast: 4G mobile wireless penetration in Europe 2013-2020
4G mobile wireless penetration in Europe from 2013 to 2020 (in percent)
Latin America: internet user penetration 2013-2019
Internet user penetration in Latin America from 2013 to 2019
Internet penetration of households in the United Kingdom (UK) 2000-2016
Internet penetration of households in the United Kingdom (UK) from 2000 to 2016
PC penetration in North America 2000-2015
Consumer PC penetration per capita in North America from 2000 to 2015 (in percent)
Pay TV penetration rate in Indonesia 2012-2020
Pay TV penetration rate in Indonesia in 2012, 2017 and 2020
Dog-ownership: household penetration rates by generation in the U.S. 2013
Household penetration rates for dog-ownership in the United States in 2013, by generation
Tumblr penetration in selected APAC countries as of 1st quarter 2013
Tumblr penetration in selected Asia Pacific countries as of 1st quarter 2013
Brazil: mobile phone internet user penetration 2015-2021
Mobile phone internet user penetration in Brazil from 2015 to 2021
Brazil mobile phone user penetration 2012-2018
Mobile phone user penetration in Brazil from 2012 to 2018
Multichannel TV household penetration in the U.S. from 2007 to 2016
Multichannel television household penetration in the United States from 2007 to 2016
Fixed line penetration in Europe 2005-2015
Fixed line penetration in Europe as share of the population from 2005 to 2015
Western Europe: mobile phone internet user penetration 2012-2017
Mobile phone internet user penetration in Western Europe from 2012 to 2017
iPad penetration in the U.S. as share of the population 2013-2020
iPad penetration in the United States from 2013 to 2020
Great Britain: game console household penetration rate 2007-2013
Game console household penetration rate in Great Britain from 2007 to 2013
Broadband penetration in the United Kingdom (UK) 2007-2016
Broadband penetration in the United Kingdom (UK) from 2007 to 2016
Great Britain: webcam household penetration rate 2005-2013
Webcam household penetration rate in Great Britain from 2005 to 2013
Household penetration of gaming consoles in the U.S. Q1 2014
Household penetration of gaming consoles in United States as of 1st quarter 2014
Internet penetration in urban Indonesia 2009-2012
Internet penetration in urban Indonesia from 2009 to 2012
Global and Middle Eastern internet penetration rate 2009-2017
Internet penetration rate in the Middle East compared to the global internet penetration rate from 2009 to 2017
Dossiers, industry reports and further studies. 
Exclusive Statista studies on market-relevant topics: 