Beauty and personal care market in Australia - statistics & facts

COVID-19 shook up Australian consumers’ beauty product usage and buying habits in 2020; nonetheless, the country’s beauty and personal care market has been on an upward trend over the past few years, reaching a revenue of over six billion U.S. dollars in 2022. The market is comprised of various segments, including cosmetics, skincare, and personal care products. Personal care accounts for the highest revenue share across all beauty and personal care categories in Australia, followed by skincare. From globally renowned companies such as L’Oréal, Estée Lauder, and Revlon to local brands, including Aesop, recently acquired by L’Oréal, and celebrity beauty brands, the country’s favorite beauty brands are diverse. Smaller brands focused on offering sustainable products are also gaining popularity due to rising demand for skincare and cosmetics made from natural, organic, and sustainable ingredients packaged in eco-friendly containers. Furthermore, while many mainstream brands continue to test on animals, several Australians avoid animal-tested products, instead buying from cruelty-free brands.

In-store versus online: where are consumers buying beauty products?

While in-store beauty shopping from supermarkets, drugstores, and pharmacies remains prevalent, Australia’s beauty industry is experiencing a digital transformation, with more shoppers buying, researching, and recommending their favorites online. In 2022, offline purchases accounted for around three-quarters of Australia’s beauty and personal care product sales, with online beauty shopping making up the remaining quarter. Around one in ten of Australia's online beauty shoppers conduct their purchases through brand-own websites; nonetheless, these websites have to increasingly compete with beauty sites, such as adorebeauty.com.au, mecca.com.au, and sephora.com.au, which offer a wider product range at discounted prices. Moreover, from YouTube self-care routines to Instagram influencer marketing and TikTok makeup trends, social media’s influence on Australia's beauty industry is profound.

Green beauty is trending

In an era in which consumers are becoming increasingly image-conscious, skincare, cosmetic, and personal care products have become ingrained in the lives of people across Australia. Many Australians have their daily beauty rituals, with over 80 percent of acne skin care users using skincare products at least once daily and around a quarter of Australia’s cosmetics users wearing makeup every day. To conduct these beauty routines in an eco-friendly way, a growing number of Australians are purchasing items from sustainable, cruelty-free, and chemically clean makeup lines, with many willing to shell out more for these products in their bid to consume ethically.

The potential of Australia’s beauty tech market

Australia’s beauty tech market is relatively small; nonetheless, it is slowly growing as technology becomes increasingly incorporated into beauty businesses to improve consumer experiences. For example, 3D printing is being used to create customized products, such as lipsticks, as well as AI-powered skin analysis and virtual try-on technologies. By 2028, Australia’s beauty tech market revenue is expected to reach over 126 million U.S. dollars, with businesses adopting technologies likely to fare better as personalization and inclusivity become increasingly important.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Jan 10, 2024

Key insights

Personal care market revenue in Australia
2.8bn USD
Skin care market revenue in Australia
1.53bn USD
Cosmetics market revenue in Australia
1.41bn USD
Get more insights

Editor’s Picks Current statistics on this topic

Brand value of the leading 10 cosmetic brands worldwide in 2023 (in billion U.S. dollars)

Cosmetics & Personal Care

Brand value of the leading 10 cosmetic brands worldwide 2023

Annual revenue of the pharmaceutical, cosmetic, and toiletry goods retail industry in Australia from 2014 to 2023 (in billion Australian dollars)

Retail & Trade

Annual revenue of pharmaceutical, cosmetic, and toiletry retail Australia 2014-2023

Number of pharmaceutical, cosmetic, and toiletry goods retailing businesses in operation in Australia in financial year 2023, by state or territory

Cosmetics & Personal Care

Number of pharmaceutical and cosmetic businesses Australia FY 2023, by state

Related topics

Recommended

10

Recommended statistics

Overview

5

Overview

Key segments

4

Key segments

Leading retailers

7

Leading retailers

Online vs. Offline retailing

4

Online vs. Offline retailing

Consumer behavior

7

Consumer behavior

Trend: sustainable beauty

5

Trend: sustainable beauty

Further reportsGet the best reports to understand your industry

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu