End-of-year sales
Over the past few years, the U.S. e-commerce events Black Friday, Cyber Weekend, and Cyber Monday have gradually stolen the limelight in France. Between 2016 and 2020, online spending during these dates grew by more than 75 percent, amounting to nearly 1.3 billion euros that last year. In 2021, approximately nine out of ten French consumers had plans to incorporate e-commerce into their Black Friday shopping.Around the world, Black Friday marks the beginning of the holiday shopping season. With a certain air of normality despite restrictions and fear generated by the latest variant detected weeks earlier, shoppers in France were ready to celebrate in full in 2021, ranking third in total Christmas spending in Europe that year. In terms of e-commerce, marketplaces were by far the channel of choice for holiday purchases, attracting more than one-third of French buyers. By offering a seemingly unlimited selection of products in one place, Amazon is the leading online retailer for Christmas gift shopping. Forecasts suggest that more than half of those planning to give Christmas gifts would resort to the e-commerce giant to do so.