Online shopping behavior in Japan

Statistics report on the online shopping behavior in Japan

Online shopping behavior in Japan

This statistics report provides an overview on digital shopping behavior in Japan. Focusing on the spending behavior on business-to-consumer (B2C) online retail and consumer-to-consumer (C2C) e-commerce, the report presents statistics on popular platforms accessed by shoppers, household expenditures on online purchases, and electronic money usage. It further contains data on the emerging social commerce format.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic B2C online retail market size in Japan 2013-2022
  • Premium Statistic Cross-border online retail market size in Japan FY 2016-2022
  • Premium Statistic Online C2C market size in Japan FY 2016-2022
  • Premium Statistic E-commerce penetration ratio in households in Japan 2013-2022
  • Premium Statistic Average monthly household expenditure on online purchases in Japan 2015-2022

Platform usage

6
  • Premium Statistic Frequency of online shopping in Japan 2023
  • Premium Statistic Most popular online shop types in Japan 2022
  • Premium Statistic Share of online retail shopping users in Japan 2022, by age
  • Premium Statistic Preferred online retailers in Japan 2023
  • Premium Statistic Share of online auction and flea market app users in Japan 2022, by age
  • Premium Statistic Most used re-commerce apps in Japan 2021

Consumer satisfaction

5
  • Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
  • Premium Statistic Main reasons for buying online in Japan 2023
  • Premium Statistic Reasons for customer retention on e-commerce sites in Japan 2023
  • Premium Statistic E-commerce channels with best shopping experience in Japan 2022
  • Premium Statistic Most used customer support method among online shopper in Japan 2022

Online payment

5
  • Premium Statistic E-money transaction volume in Japan 2014-2023
  • Premium Statistic Average amount of e-money spent per household Japan 2023
  • Premium Statistic Leading payment methods among Japanese online buyers 2022
  • Premium Statistic Online banking usage among digital buyers in Japan 2022, by age group
  • Premium Statistic Impact of payment methods on cart abandonment behavior in Japan in Japan 2023

Household spending

5
  • Premium Statistic Average monthly household expenditure on online purchases in Japan 2023, by product
  • Premium Statistic Average monthly single household online spending in Japan 2023, by product
  • Premium Statistic Average monthly two-person household online spending in Japan 2023, by product
  • Premium Statistic Average monthly major city household online spending in Japan 2023, by product
  • Premium Statistic Average town or village household monthly online spending in Japan 2023, by product

Social commerce

4
  • Premium Statistic Popular social commerce platforms in Japan 2023
  • Premium Statistic Content type motivating social commerce in Japan 2022
  • Premium Statistic Main social commerce product categories in Japan 2023
  • Premium Statistic Important points of live commerce services in Japan 2022
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Fashion e-commerce in Sweden
  • Social commerce in the United Arab Emirates
  • Online food delivery in Spain
  • Online shopping in Russia
  • Online shopping behavior in Australia
  • Gen Z online shopping behavior
  • Online shopping behavior in the United Kingdom (UK)
  • Online shopping behavior in the United States
  • Online shopping in Italy
  • E-commerce in Africa
  • E-commerce in Belgium
  • E-commerce in Sweden
  • E-commerce in Romania
  • E-commerce in the Netherlands
  • E-commerce in China
  • E-commerce in Denmark
  • E-commerce in Russia
  • E-commerce in Central and Eastern Europe (CEE)
  • E-commerce in Kazakhstan
  • B2C e-commerce in Japan

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu