Online shopping behavior in Japan

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Statista Dossier on the online shopping behavior in Japan

This dossier provides an overview on digital shopping behavior in Japan. Focusing on the spending behavior on e-commerce channels, the dossier present statistics on household expenditures, electronic money usage, and common troubles during online shopping. It further contains information on consumer behavior regarding business-to-consumer (B2C) online retail and consumer-to-consumer (C2C) e-commerce.

Table of contents

    • B2C online retail market size in Japan 2011-2020

    • Cross-border online retail market size in Japan FY 2016-2020

    • Online C2C market size in Japan FY 2016-2020

    • E-commerce penetration ratio in households in Japan 2010-2020

    • Average monthly household expenditure on online purchases in Japan 2015-2021

    • Average monthly household expenditure on online purchases in Japan 2021, by product

    • Average monthly single household online spending in Japan 2021, by product

    • Average monthly two-person household online spending in Japan 2021, by product

    • Average monthly major city household online spending in Japan 2021, by product

    • Average town or village household monthly online spending in Japan 2021, by product

    • Share of online retail shopping users in Japan 2021, by age

    • Preferred e-commerce platforms for daily necessities in Japan 2022

    • Major factors influencing online shopping behavior in Japan 2021

    • Main reasons for buying online in Japan 2022

    • Leading online-only shopping items in Japan 2021

    • Intention of using live commerce Japan 2021

    • Share of online auction and flea market app users in Japan 2021, by age

    • Most used re-commerce apps in Japan 2021

    • Main factors for choosing flea market services in Japan 2021

    • Intention of using sharing services in Japan 2021, by age

    • Opinion on the personal impact of sharing economy in Japan 2021

    • E-money transaction volume in Japan 2014-2021

    • Average amount of e-money spent per household Japan 2021

    • Leading payment methods among Japanese online buyers 2021

    • Online banking usage among digital buyers in Japan 2021, by age group

    • Number of consumer affair consultations for online shopping in Japan FY 2016-2020

    • Number of consumer affair consultations for online auctions in Japan FY 2016-2020

    • Major troubles experienced during online shopping in Japan 2021

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