Influencer marketing in Japan

Statistics report on influencer marketing in Japan

Influencer marketing in Japan

This report provides statistics about influencer marketing in Japan. After an overview of the Japanese advertising market, it presents key figures on social media marketing and influencer marketing, as well as social media demographics and audience attitudes and behaviors.

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Table of contents

Overview

6
  • Premium Statistic Advertising expenses in Japan 2014-2023
  • Premium Statistic Advertising expenses' share of GDP Japan 2014-2023
  • Premium Statistic Online advertising expenses in Japan 2014-2023
  • Premium Statistic Online advertising expenses in Japan 2023, by type
  • Premium Statistic Expenses on social advertising in Japan 2018-2023
  • Premium Statistic Expenses on social advertising in Japan 2023, by ad category

Social media marketing

6
  • Premium Statistic Social media marketing market size in Japan 2020-2027
  • Premium Statistic Social media marketing market size in Japan 2023, by segment
  • Premium Statistic Social media advertising market size in Japan 2020-2027
  • Premium Statistic Social media account marketing market size in Japan 2020-2027
  • Premium Statistic Social media marketing analytics tools market size Japan 2020-2027
  • Premium Statistic Social media marketing campaign planning and consulting market size Japan 2020-2027

Influencer marketing

6
  • Premium Statistic Influencer marketing market size in Japan 2020-2027
  • Premium Statistic Influencer marketing market size in Japan 2023, by segment
  • Premium Statistic YouTube influencer marketing market size in Japan 2020-2027
  • Premium Statistic Instagram influencer marketing market size in Japan 2020-2027
  • Premium Statistic TikTok influencer marketing market size in Japan 2020-2027
  • Premium Statistic Twitter influencer marketing market size in Japan 2020-2027

Social media demographics

6
  • Premium Statistic Number of social media users Japan 2019-2028
  • Premium Statistic Social media platforms with highest user activity in Japan Q3 2023
  • Premium Statistic Leading social networks among Gen Z Japan 2022
  • Premium Statistic Leading Japanese X (Twitter) accounts 2024, based on follower numbers
  • Premium Statistic Leading Japanese Instagram profiles 2022, based on number of followers
  • Premium Statistic Leading Japanese Facebook accounts 2021, based on number of fans

Audience attitudes and behaviors

6
  • Premium Statistic Most common types of social media used for brand research Japan Q3 2023
  • Premium Statistic Leading types of followed social media accounts Japan Q3 2023
  • Premium Statistic Share of people following influencers in Japan 2021, by number of influencers
  • Premium Statistic Main reasons for following influencers in Japan 2021
  • Premium Statistic Main reasons to trust influencers and personalities among young people in Japan 2021
  • Premium Statistic Most trusted influencers and celebrities among young people in Japan 2023
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