Influencer marketing in Japan

The Statista dossier
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Statista Dossier about influencer marketing in Japan

Table of contents

  • 1. Overview
    • Advertising expenses in Japan 2011-2020

    • Advertising expenses as GDP share Japan 2011-2020

    • Online advertising expenses in Japan 2011-2020

    • Online advertising expenses in Japan 2020, by type

    • Expenses on social advertising in Japan 2018-2020

    • Expenses on social advertising in Japan 2020, by ad category

  • 2. Social media marketing
    • Social media marketing market size in Japan 2018-2025

    • Social media marketing market size in Japan 2020, by segment

    • Social media advertising market size in Japan 2018-2025

    • Social media account marketing market size in Japan 2018-2025

    • Social media marketing analytics tools market size Japan 2018-2025

    • Social media marketing campaign planning and consulting market size Japan 2018-2025

  • 3. Influencer marketing
    • Influencer marketing market size in Japan 2018-2025

    • Influencer marketing market size in Japan 2020, by segment

    • YouTube influencer marketing market size in Japan 2018-2025

    • Instagram influencer marketing market size in Japan 2018-2025

    • Twitter influencer marketing market size in Japan 2018-2025

  • 4. Social media demographics
    • Number of social network users Japan 2017-2026

    • Most active social media platforms in Japan Q3 2020

    • Leading social networking services (SNS) among youth Japan 2020

    • Leading Japanese Twitter accounts 2021, based on follower numbers

    • Leading Japanese Instagram profiles 2021, based on follower numbers

    • Leading Japanese Facebook profiles 2021, based on number of fans

  • 5. Audience attitudes and behaviors
    • Share of people who follow social media influencers Japan 2020

    • Share of people who follow social media influencers Japan 2020, by gender

    • Most common channels of new brand discovery Japan Q3 2020

    • Most common channels for brand research Japan Q3 2020

    • Most useful information channels on Twitter according to users Japan 2020

    • Instagram influencer engagement rate Japan 2020, by profile size

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