Travel and tourism industry advertising in the U.S.

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Statista Dossier on the travel and tourism industry advertising in the U.S.

Table of contents

  • 1. Overview - travel industry
    • Annual change in number of U.S. residents traveling overseas 2002-2020

    • Number of inbound international visitors to the U.S. in 2020, by origin

    • Travel product bookings in the U.S. 2021

    • Travel product online bookings in the U.S. 2021

    • Flight bookings by airline brand in the U.S. 2021

  • 2. Overview - advertising and marketing
    • Share of travel marketer advertising spending 2019, by medium and region

    • Share of travel marketer advertising spending 2019, by medium and segment

    • Share of travel marketer advertising spending in the U.S. & Canada 2019, by medium

    • Travel marketers budget allocation in the U.S. 2019-2021, by type

    • Travel industry ad spend in the U.S. 2019-2020

    • Marketing expenses of leading online travel agencies (OTAs) worldwide 2019-2020

    • Airline and cruise line advertising spending U.S. 2019-2021

  • 3. Digital advertising
    • Digital ad spend in the U.S. 2021, by industry

    • Digital Market Outlook: digital ad spending share in the U.S. 2021, by industry

    • Travel industry digital ad spend in the U.S. 2019-2023

    • Share of travel marketer digital ad spend in the U.S. & Canada 2019, by channel

    • Average CPC for selected industries online advertising in the U.S. 2020

    • Mobile ad spend in the U.S. in 2019, by industry

  • 4. Market leaders
    • Leading TV travel advertisers in the U.S. 2020-2021, by ad spend

    • Most advertised hotels on TV in the U.S. in 2019, by ad spend

    • Most advertised airline brands on TV in the U.S. 2019, by ad spend

    • Leading travel & leisure brands on social media in the U.S. 2019, by actions

    • Global sales and marketing expenses of Booking Holdings 2015-2020

    • Selling and marketing expenses of Tripadvisor 2009-2020

    • Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2020

  • 5. Consumer perspective
    • U.S. adults planning travel via selected information sources 2021, by generation

    • Main sources for local travel inspiration in the U.S. 2020

    • Actions taken after seeing a CTV travel ad in the U.S. 2021

    • Favorite apps and websites for travel in the U.S. Q1 2021

    • U.S. adults using travel influencers for recommendations 2021

    • Average memberships in loyalty programs in the U.S. 2020, by sector

    • Selected travel magazines audiences in the U.S. 2019, by platform

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