Digitalization in Indonesia's retail industry

Statista trend report on digitalization in Indonesia's retail industry

Digitalization in Indonesia's retail industry

This report takes an in-depth look at the digital revolution taking place in Indonesia's retail industry, from the consumer level to the retailers. With more customers turning to online retail channels and e-commerce, Indonesian retailers have started to adopt omnichannel strategies to keep up with changing consumer behavior.

As a retail strategy, omnichannel aims to provide customers with an integrated and seamless shopping experience. Customers are able to complete their purchase through the channel of their choice, be it in a physical store, online, or through delivery. ​

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