Gen Z and millennials: The generational gap in sustainable consumption
Statista trend report on sustainable consumption trends across generations
Shopping more environmentally friendly has become increasingly important as consumers look for ways to reduce their carbon footprint and fight climate change. This Statista report on sustainable consumption focuses on six industries with a combined worth of over four trillion U.S. dollars in the United States, Germany, and the United Kingdom in 2022.
Sustainability has become a major focus for the three industries of apparel, beauty & personal care, and furniture & household equipment. Also analyzed is the transportation industry, one of the largest contributors to carbon emissions. Further attention is paid to the fast-moving consumer goods industry, specifically food & non-alcoholic beverages, as well as big-ticket purchases within the travel & tourism industry.
A detailed analysis of consumer surveys reveals the consumption choices and preferences of current generations, particularly the differences between Gen Z and millennials. After introducing the key definitions, the report presents 2027 forecasts for both the overall and sustainable markets, with results broken down by generation.
For deeper insights into how age affects the market for sustainable goods, download our report: Gen Z and millennials: The generational gap in sustainable consumption.