Gen Z and Millennials - The generational gap in sustainable consumption

A Statista DossierPlus on the sustainable consumption of generations

Content

Introduction and methodology

  • Environmental problems and personal behavior
  • Demographic structure
  • Information-seeking on CO2 footprint
  • Methodology

Food & non-alcoholic beverages
  • Total market size
  • Importance of sustainability
  • Market share of generations
  • Market share development

Transportation
  • Total market size
  • Main mode of transportation
  • Market share of generations
  • Market share development

Apparel
  • Total market size
  • Importance of sustainability
  • Market share of generations
  • Market share development

Travel & tourism
  • Total market size
  • Share of sustainable travelers
  • Market share of generations
  • Market share development

Beauty & personal care
  • Total market size
  • Importance of sustainability
  • Market share of generations
  • Market share development

Outlook
  • Market share development summary
  • Important aspects of sustainable consumption

Appendix
  • Calculation of the overall and sustainable markets
  • Sustainability index: Example of questions included

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