Influencer marketing in the United States

Statistics report on influencer marketing in the United States

Influencer marketing in the United States

This report has been compiled to provide statistical information about influencer marketing in the United States. It contains an overview of the market, with key figures on expenditure and growth. Chapters on budget and cost, and doing business provide insight into the marketing side of the field, payment rates for influencers, types of content that work best, etc. The report includes a special spotlight chapter on TikTok influencer marketing in the United States, as the platform grows in popularity there. Finally, a chapter on consumer behavior encompasses the main purchase habits of American users related to influencer marketing.

Table of contents

Overview

7
  • Premium Statistic Influencer marketing spending worldwide and in the U.S. 2022-2023
  • Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024
  • Premium Statistic Influencer marketing expenditure growth in the U.S. 2019-2023
  • Premium Statistic Influencer marketing spending in the U.S. 2023-2024, by platform
  • Premium Statistic Influencer marketing penetration rate in the U.S. 2020-2025
  • Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023
  • Premium Statistic New B2B marketing tactics to be used in the U.S. 2023

Budget & costs

5
  • Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2024
  • Premium Statistic Average amount paid per influencer marketing post in the U.S. 2022, by gender
  • Premium Statistic Average amount paid per influencer marketing post in the U.S. 2022, by ethnicity
  • Premium Statistic Leading payment types for influencers among U.S. marketers 2023
  • Premium Statistic Creators' annual incomes in the U.S. 2021-2023

Doing business

8
  • Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024, by platform
  • Premium Statistic Sponsored content types shared by creators from the U.S. 2023
  • Premium Statistic Favorite vs top earning platforms for creators in the U.S. 2023
  • Premium Statistic Top ways for creators to engage with followers in the U.S. 2023
  • Premium Statistic Top ways for creators using AI in the U.S. 2023
  • Premium Statistic Challenges for working with influencers among U.S. marketers 2023
  • Premium Statistic Influencers who would work with brands for free products in the U.S. 2023
  • Premium Statistic Top challenges for creators in the U.S. 2023

Market leaders

7
  • Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
  • Premium Statistic Marketing channels influencing online purchase decisions in the U.S. 2022
  • Premium Statistic Top YouTube influencer marketing spenders in the U.S. & Canada 2022
  • Premium Statistic Most valued creators and channels on YouTube in the U.S. & Canada 2023
  • Premium Statistic YouTube U.S. engagement rates of influencers 2023, by followers
  • Premium Statistic Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
  • Premium Statistic Top YouTube U.S. beauty influencers 2023, by engagement rate

Spotlight: TikTok influencer marketing

10
  • Premium Statistic TikTok influencer marketing content types in the U.S. & Canada 2022
  • Premium Statistic TikTok U.S. engagement rates of influencers 2023, by followers
  • Premium Statistic Engagement rates of TikTok brand influencer campaign videos in the U.S. & Canada 2022
  • Premium Statistic Engagement rates of TikTok influencer campaign videos in the U.S. & Canada 2022
  • Premium Statistic Number of views of TikTok brand influencer campaign videos in the U.S. & Canada 2022
  • Premium Statistic TikTok influencer branding & awareness videos in the U.S. & Canada 2022, by views
  • Premium Statistic TikTok influencer download or install videos in the U.S. & Canada 2022, by views
  • Premium Statistic TikTok influencer contest & giveaway videos in the U.S. & Canada 2022, by views
  • Premium Statistic TikTok influencer 'limited time offer' videos in the U.S. & Canada 2022, by views
  • Premium Statistic Top TikTok beauty influencers in the U.S. 2023, by engagement rate

Consumer perspective

10
  • Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
  • Premium Statistic Social media activities creating a positive brand perception in the U.S. 2022
  • Premium Statistic Social media activities creating a positive brand perception U.S. 2022, by gender
  • Premium Statistic Types of drivers that made consumers support creators in the U.S. 2021-2023
  • Premium Statistic Types of products made by influencers that consumers bought in the U.S. 2023
  • Premium Statistic Amounts of money consumers are willing to pay to support creators in the U.S. 2021-23
  • Premium Statistic Way in which consumers prefer to support creators in the U.S. 2021-2023
  • Premium Statistic Platforms where consumers support creators in the U.S. 2023
  • Premium Statistic Consumers who bought a product/service made by influencers U.S. 2023
  • Premium Statistic Millennials' trust on product/brand recommendation made by influencers worldwide 2023

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