Video advertising and marketing in the United States

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Statista Dossier on video advertising and marketing in the United States

Table of contents

    • Digital video advertising spending in the U.S. 2019-2023

    • Digital Market Outlook: digital video ad spending in the U.S. 2017-2025, by device

    • Video ad spend per advertiser in the U.S. 2019-2020, by device

    • Digital Market Outlook: digital video ad spending per internet user U.S. 2017-2025

    • Mobile ad spend in the U.S. 2017-2025, by format

    • Display ad spend growth in the U.S. 2020, by format

    • Content marketing types used in B2C communications North America 2020

    • Share of digital in media budgets in the U.S. 2021, by format

    • Reliance on content marketing during Covid-19 in the U.S. 2020

    • Social media platforms considered for influencer marketing worldwide 2021

    • Advantages of CTV/OTT over TV advertising in the U.S. 2020

    • Benefits of CTV advertising in the U.S. 2021

    • Reasons for shifting ad spend to CTV/OTT in the U.S. 2021

    • Shift of media budgets to OTT/CTV in the U.S. 2021, by medium

    • Digital media challenges in the U.S. 2021

    • Ad revenues of major digital ad sellers worldwide 2019

    • Digital ad revenue share in the U.S. 2019-2020, by company

    • Digital video ad views in the U.S. 2021, by platform

    • Organic vs. paid social media used by B2C marketers in the U.S. & Canada 2020

    • Most popular social media for influencer marketing in the U.S. 2021

    • Leading U.S. YouTube advertisers 2020-2021, by ad spend

    • Leading U.S. brands on social media 2020, by video engagement

    • Digital video purchases by brand in the U.S. 2021

    • Digital video viewers in the United States 2018-2022

    • Digital Market Outlook: users of video-on-demand in the U.S. 2017-2025, by type

    • Youtube users in the United States 2017-2025

    • Instagram: number of users in the United States 2019-2023

    • TikTok: number of users in the United States 2019-2024

    • Digital video usage by devices in the U.S. 2021

    • Devices used to watch online video in the U.S. 2020

    • Monthly time spent on selected mobile video apps in the U.S. 2020

    • Installs of selected video streaming apps in the U.S. 2020-2021

    • Leading video apps used by children in the U.S. 2020

    • Internet user attitudes towards online ads in the U.S. Q2 2020

    • Video streaming viewers paying attention to ads on streamed show U.S. 2021

    • Number of ads accepted by streaming video viewers during a show in the U.S. 2021

    • Ad breaks length accepted by TV viewers during a show in the U.S. 2021

    • Streaming video viewer satisfaction with ad delivery options in the U.S. 2021

    • Factors that make viewers pay more attention to ads during a streamed show U.S. 2021

    • Pain points of ads in online video content in the U.S. 2021

    • Most annoying types of online ads in the U.S. 2019

    • Effectiveness of YouTube influencers in the U.S. 2020

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