Video advertising and marketing in the United States

Video advertising and marketing in the United States
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Statista Dossier on video advertising and marketing in the United States

Table of contents

    • Digital video advertising spending in the U.S. 2019-2023

    • Digital Market Outlook: digital video ad spending in the U.S. 2017-2026, by device

    • Digital video ad spend in the U.S. 2022, by type

    • Digital Market Outlook: digital video ad spending per internet user U.S. 2017-2026

    • Mobile ad spend in the U.S. 2017-2026, by format

    • Top video ad types considered a must-buy by marketers in the U.S. 2022

    • Share of digital in media budgets in the U.S. 2021, by format

    • Top audience-related benefits of CTV and OTT advertising in the U.S. 2022

    • Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022

    • Reasons for shifting ad spend to CTV/OTT in the U.S. 2021

    • Shift of media budgets to OTT/CTV in the U.S. 2021, by medium

    • Digital media challenges in the U.S. 2021

    • Ad revenue of major digital ad sellers worldwide 2022

    • Digital ad revenue share in the U.S. 2019-2023, by company

    • Digital video ad views in the U.S. 2021, by platform

    • Streaming services with largest ad spend in the U.S. 2021

    • Leading AVOD platforms by ad revenue in the U.S. 2020-2021

    • Organic vs. paid social media used by B2C marketers worldwide 2021

    • Most popular social media for influencer marketing in the U.S. 2021

    • Share of companies investing in digital video advertising U.S. Q1 2022, by platform

    • Digital video purchases by brand in the U.S. 2022

    • Digital video viewers in the United States 2018-2022

    • Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type

    • Youtube users in the United States 2017-2025

    • Instagram: number of users in the United States 2020-2023

    • TikTok: number of users in the United States 20219-2025

    • Digital video usage by devices in the U.S. 2022

    • U.S. device usage for weekly online video viewing 2021, by age group

    • Installs of selected video streaming apps in the U.S. 2021

    • Leading video apps used by children in the U.S. 2021

    • Consumer attitude to ads on streaming services in the U.S. 2022

    • Popularity of ad-supported streaming content in the U.S. 2021

    • Streaming services with most annoying ads according to viewers in the U.S. 2022

    • Netflix subscribers who would switch to ad-supported version in the U.S. 2022

    • Video streaming viewers paying attention to ads on streamed show U.S. 2021

    • Number of ads accepted by streaming video viewers during a show in the U.S. 2021

    • Ad breaks length accepted by TV viewers during a show in the U.S. 2021

    • Streaming video viewer satisfaction with ad delivery options in the U.S. 2021

    • Factors that make viewers pay more attention to ads during a streamed show U.S. 2021

    • Pain points of ads in online video content in the U.S. 2021

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