Toy market in Japan

Statistics report on the toy market in Japan

Toy market in Japan

This report provides an overview of the toy industry in Japan. Focusing on an outline of the domestic toy market, the report presents statistics on toy production, sales, and trade. It further contains information on the otaku segment of the toy market, major companies in the industry, as well as the consumption behavior of children and adults.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Toy market size in Japan FY 2013-2022
  • Premium Statistic Toy market size in Japan FY 2022, by type
  • Premium Statistic Production volume of plastic models Japan 2013-2022
  • Premium Statistic Production volume of electronic toys Japan 2013-2022
  • Premium Statistic Toys household expenditure in Japan 2014-2022

Trade

4
  • Premium Statistic Export volume of toys from Japan 2015-2022
  • Premium Statistic Export value of toys from Japan 2015-2022
  • Premium Statistic Import volume of toys and indoor games to Japan 2015-2022
  • Premium Statistic Import value of toys and indoor games to Japan 2015-2022

Sales

5
  • Premium Statistic Card game market size in Japan FY 2016-2023
  • Premium Statistic Toys for adults market size in Japan 2018-2021
  • Premium Statistic Plastic models sales value in Japan 2013-2022
  • Premium Statistic Electronic toys sales value in Japan 2013-2022
  • Premium Statistic Plush toys market size in Japan 2018-2021

Otaku market

6
  • Premium Statistic Character merchandising market size in Japan FY 2014-2023
  • Premium Statistic Anime merchandising market size Japan 2013-2022
  • Premium Statistic Trading card games market size in Japan FY 2018-2022
  • Premium Statistic Capsule toys market size in Japan FY 2016-2023
  • Premium Statistic Plastic character model market size in Japan FY 2016-2023
  • Premium Statistic Dolls market size in Japan FY 2014-2023

Major companies

5
  • Premium Statistic Bandai Namco's net sales in the toy and hobby segment FY 2019-2024
  • Premium Statistic Bandai Namco's sales of toy and hobby business IPs in Japan FY 2023
  • Premium Statistic Happinet's net sales FY 2013-2022
  • Premium Statistic Tomy's net sales in Japan FY 2018-2023
  • Premium Statistic OLC Group's merchandise net sales FY 2016-2023

Children's toy

4
  • Premium Statistic Share of preschoolers playing with building blocks in Japan 1995-2022
  • Premium Statistic Share of preschoolers playing with toys and miniature models in Japan 1995-2022
  • Premium Statistic Share of preschoolers playing with jigsaw puzzles in Japan 1995-2022
  • Premium Statistic Share of preschoolers playing with cards in Japan 1995-2022

Collectibles

4
  • Premium Statistic Adults' capsule toy purchase experience in Japan 2022
  • Premium Statistic Popular gacha toy types in Japan 2022
  • Premium Statistic Types of retro toys collected by adults in Japan in Japan 2022
  • Premium Statistic Reasons for collecting retro toys among adults in Japan 2022
Report this content
FURTHER REPORTS

Recommended and recent reports

  • LEGO
  • JAKKS Pacific 10K Report 2023
  • Mattel - 10-K Report 2023
  • Toy industry in Scandinavia
  • Toys and games market in Mexico
  • Children's toys and games market in Russia
  • Toy industry in the United Kingdom (UK)
  • Toy industry in Canada
  • Toy industry in the United States
  • Children's products in Italy
  • Mattel (Barbie)
  • Toy market in China
  • JAKKS Pacific 10K Report 2022
  • Hasbro - Form 10-K 2023
  • Hasbro - Form 10-K 2022
  • Inflation and consumer price indexes in France
  • JAKKS Pacific 10K Report 2021
  • Hasbro - Form 10-K 2021
  • Bandai Namco
  • LEGO Sustainability Progress Report 2023

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu