Advertising industry in South Korea

Statistics report on the advertising industry in South Korea

Advertising industry in South Korea

This report presents statistics on the advertising industry in South Korea. The report provides an overview of the South Korean advertising industry as well as data related to traditional and digital advertising, a selection of high-spending industries, and market leaders.

Table of contents

Market overview

6
  • Premium Statistic Revenue of advertising industry in South Korea 2013-2021
  • Premium Statistic Revenue distribution in the advertising industry in South Korea 2021, by medium
  • Premium Statistic Advertising spending in South Korea 2014-2022
  • Premium Statistic Advertising expenditure in South Korea 2023, by medium
  • Premium Statistic Advertising spending growth rate in South Korea 2010-2024
  • Premium Statistic Main advertising companies South Korea 2022, by sales revenue

Traditional media

6
  • Premium Statistic Printed media ad revenue in South Korea 2014-2024, by type
  • Premium Statistic Terrestrial TV ad sales revenue in South Korea 2016-2024
  • Premium Statistic Satellite TV sales revenue in South Korea 2016-2024
  • Premium Statistic Cable TV ad revenue in South Korea 2014-2024
  • Premium Statistic Radio ad sales revenue in South Korea 2016-2024
  • Premium Statistic Sales revenue for outdoor advertising in South Korea 2016-2024

Digital and social media advertising

6
  • Premium Statistic Internet advertising revenue in South Korea 2014-2024
  • Premium Statistic Online advertising revenue in South Korea 2021, by format
  • Premium Statistic Online advertising expenditure in South Korea 2014-2024
  • Premium Statistic Spending on digital advertising in South Korea 2022, by advertising format
  • Premium Statistic Mobile ad revenue in South Korea 2015-2024, by format
  • Premium Statistic Social media platforms with most advertisements South Korea 2021

High-spending industries

5
  • Premium Statistic Ad spending in the finance, insurance, and securities industry South Korea 2019-2022
  • Premium Statistic Advertising expenditure in the food industry in South Korea 2019-2022
  • Premium Statistic Advertising spending in the home electronics industry in South Korea 2019-2022
  • Premium Statistic Advertising spending in the pharma and medical care industry in South Korea 2019-2022
  • Premium Statistic Shopping mall and retail industry digital ad spending South Korea H2 2020-H2 2022

Market leaders

5
  • Premium Statistic Sales revenue Cheil Worldwide 2018-2022
  • Premium Statistic Sales revenue of INNOCEAN Worldwide 2013-2022
  • Premium Statistic Sales revenue of Daehong Communications 2018-2022
  • Premium Statistic Operating revenue of SM Culture & Contents 2011-2022
  • Premium Statistic Sales revenue of Oricom 2011-2022

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