Sports & Fitness in the U.S. 2021

Consumer Insights data table

This exclusive study covers attitudes and consumer behavior in the sportswear market, as well as detailed survey results on the most popular team, individual and outdoor sports. Find out about brand perceptions of over 100 of the world's biggest sportswear brands.

Topics include

Sports apparel purchase, gym membership, sports nutrition and supplement products
Attitudes towards nutrition, sports betting, and e-sports
Professional sports including U.S. sports leagues
Impact of the COVID-19 pandemic

The survey data table contains the complete tables for the survey including various column headings.

Report Details

Sports & Fitness in the U.S. 2021

Pages	575 Pages
Format	Excel (XLSX)
Language	English
Released	November 2021
Access	Download from this page

Price

$995 USD

Deep dive into your focus topic
Valid consumer insights
Based on representative surveys

Description
Content

Topics of the survey

Body, health & diet
Sports & fitness
Sporting goods
Gym
Home Fitness
Nutrition
Watching professional sports
Sports betting
eSports
Characteristics & demographics

Design of the survey

Method: Online survey
Survey name: Special: Sports & Fitness in the U.S.
Region: United States
Number of respondents: 1020
Age of respondents: 16 up to 50 years
Type of respondents: residential online population
Survey time period: 22th Sep to 29th Sep 2021

Column headings

Gender
Age (generations)
Annual household income – United States

Visit the Global Consumer Survey for in-depth DIY analyses of this survey's data.

Body, health & diet

Recode based on "Weight" and "Height"
How much do you weight?
How much do you weight?
How much do you weight?
How tall are you?
How tall are you?
What size of clothes do you usually wear?
What size of clothes do you usually wear?
How satisfied are you personally with your …?
How satisfied are you personally with your …?
How satisfied are you personally with your …?
Do you follow one or more of the following nutrition rules?

Sports & fitness

Do you work out, do any sports, or are you physically active, at least occasionally?
What prevents you from working out, doing sports or being physically active?
Which of these types of sports or physical activities do you do, at least occasionally?
For which of the following reasons do you do sports?
Which of these team sports do you do, at least occasionally?
In which of these team sports do you participate in organized clubs, leagues or competitions?
How often do you do the following team sports? / American football
How often do you do the following team sports? / Baseball
How often do you do the following team sports? / Basketball
How often do you do the following team sports? / Cricket
How often do you do the following team sports? / Field hockey
How often do you do the following team sports? / Flag football
How often do you do the following team sports? / Soccer
How often do you do the following team sports? / Handball
How often do you do the following team sports? / Ice hockey
How often do you do the following team sports? / Lacrosse
How often do you do the following team sports? / Rugby
How often do you do the following team sports? / Softball
How often do you do the following team sports? / Ultimate frisbee
How often do you do the following team sports? / Volleyball & beach volleyball
How often do you do the following team sports? / Water polo
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / American football
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Baseball
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Basketball
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Cricket
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Field hockey
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Flag football
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Soccer
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Handball
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Ice hockey
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Lacrosse
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Rugby
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Softball
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Ultimate frisbee
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Volleyball & beach volleyball
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these team sports a year? / Water polo
Which of these outdoor or lifestyle sports do you do, at least occasionally?
In which of these outdoor or lifestyle sports do you participate in organized clubs, leagues or competitions?
How often do you do the following outdoor or lifestyle sports? / BMX
How often do you do the following outdoor or lifestyle sports? / Climbing & bouldering
How often do you do the following outdoor or lifestyle sports? / Cycling
How often do you do the following outdoor or lifestyle sports? / Hiking
How often do you do the following outdoor or lifestyle sports? / Horse riding
How often do you do the following outdoor or lifestyle sports? / Hunting & fishing
How often do you do the following outdoor or lifestyle sports? / Motorsports
How often do you do the following outdoor or lifestyle sports? / Mountain biking
How often do you do the following outdoor or lifestyle sports? / Rowing & paddling
How often do you do the following outdoor or lifestyle sports? / Sailing
How often do you do the following outdoor or lifestyle sports? / Shooting & archery
How often do you do the following outdoor or lifestyle sports? / Skating
How often do you do the following outdoor or lifestyle sports? / Skiing & cross-country skiing
How often do you do the following outdoor or lifestyle sports? / Snowboarding
How often do you do the following outdoor or lifestyle sports? / Surfing
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / BMX
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Climbing & bouldering
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Cycling
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Hiking
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Horse riding
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Hunting & fishing
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Motorsports
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Mountain biking
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Rowing & paddling
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Sailing
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Shooting & archery
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Skating
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Skiing & cross-country skiing
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Snowboarding
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these outdoor or lifestyle sports a year? / Surfing
Which of these individual sports do you do, at least occasionally?
In which of these individual sports do you participate in organized leagues or competitions?
How often do you do the following individual sports? / (Nordic) walking
How often do you do the following individual sports? / Athletics / track & field
How often do you do the following individual sports? / Badminton
How often do you do the following individual sports? / Dancing
How often do you do the following individual sports? / Weight lifting
How often do you do the following individual sports? / Golf
How often do you do the following individual sports? / Gymnastics
How often do you do the following individual sports? / Long-distance running/jogging
How often do you do the following individual sports? / Martial Arts (e.g. boxing, judo)
How often do you do the following individual sports? / Fitness, aerobics & cardio
How often do you do the following individual sports? / Squash
How often do you do the following individual sports? / Swimming & diving
How often do you do the following individual sports? / Table-tennis
How often do you do the following individual sports? / Tennis
How often do you do the following individual sports? / Yoga & pilates
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / (Nordic) walking
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Athletics / track & field
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Badminton
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Dancing
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Weight lifting
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Golf
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Gymnastics
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Long-distance running/jogging
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Martial Arts (e.g. boxing, judo)
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Fitness, aerobics & cardio
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Squash
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Swimming & diving
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Table-tennis
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Tennis
Roughly how much money do you spend on participating in organized clubs, leagues or competitions in these individual sports a year? / Yoga & pilates
Which of these long-distance running events did you participate in before?
In which of these long-distance running events could you imagine to participate in the future?

Sporting goods

Which of these statements about sporting goods do you agree with?
When do you wear sports clothes and / or sports shoes?
For which of the following products do you prefer brands that specialize in sportswear?
Which types of sporting goods have you purchased in the past 24 months?
What kind of sportswear have you purchased in the past 24 months?
How much did you spend on sportswear in the past 24 months?
What kind of sports shoes have you purchased in the past 24 months?
How much did you spend on sports shoes in the past 24 months?
What kind of sports equipment and gear have you purchased in the past 24 months?
How much did you spend on sports equipment and gear in the past 24 months?
What is your aim when purchasing new items specifically for sports?
Whose opinions and recommendations do you pay attention to when purchasing new items specifically for sports?
Where do you get inspiration when purchasing new items specifically for sports?
What is most important to you when purchasing sporting goods, such as sportswear, shoes and equipment?
Which of the following team sports brands do you know, even if just by name? / Awareness of team sports brand
Which of the following team sports brands you know are you generally interested in? / Interest in team sports brands
Which of these following team sports brands is your preferred brand? / Favorite team sports brand
From which of the following team sports brands have you bought clothes, shoes or sporting goods in the past 24 months? / Brand purchase by team sports brands
From which of the following outdoor brands have you bought clothes, shoes or sporting goods in the past 24 months? / Brand purchase by outdoor brand
From which of the following individual sports brands have you bought clothes, shoes or sporting goods in the past 24 months? / Brand purchase by individual sports brands
From which of the following fashion focused sports brands have you bought clothes, shoes or sporting goods in the past 24 months? / Brand purchase by fashion brand
And in your opinion, which of the following attributes best fit the brand Adidas?
Which of the following behaviors from a brand would make you take actions against them?
Where did you buy sporting goods in the past 24 months?
Where did you buy sporting goods in the past 24 months?
From which of the following shops did you buy sporting goods online in the past 24 months?
From which of the following shops do you buy sporting goods in a physical store in the past 24 months?

Gym

Which of these statements about fitness and working out do you agree with?
Are you currently a member of a gym?
Why are you a member of a gym?
Why did you quit your gym membership?
How satisfied are you with the way your (former) gym handled the COVID-19 pandemic?
How likely is it, that you will join a gym in the near future?
If you were to join a gym, how much would you be willing pay for an overall monthly membership fee?
Which of these offers and services would you like to use, if you were a member of a gym?
How often do you usually go to the gym?
How long do you usually stay in the gym for one session?
At what time of the day do you usually go to the gym?
Are you a member of one of these fitness centers or gyms?
Which of these offers and services do you use at your gym?
And which of these offers and services would you use if they were available at your gym?
How satisfied are you with your current gym?
How likely is it, that you will continue your current gym membership?
What are the most important aspects of a gym to you personally?
In your opinion, what are the strengths of your current gym?
And in your opinion, what are the weaknesses of your current gym?

Home Fitness

Which of these statements about fitness and working out do you agree with?
Which of the following home fitness products does your household own?
And which of the following home fitness products did your household buy during the COVID-19 pandemic?
Do you do home fitness sessions or are physically activities at home, at least occasionally?
How often do you do fitness/sport exercises at home ?
How long does your average home fitness session usually take?
At what time of the day do you usually do your home fitness sessions?
Why do you do home fitness?
Do you do connected home fitness, where your work-out machine is connected to other users via the internet?
And why do you do connected home fitness, where your work-out machine is connected to other users via the internet, in particular?
For what reasons would you like to do connected home fitness, where your work-out machine is connected to other users via the internet, in particular?

Nutrition

In which of these forms do you prefer to consume sports nutrition and supplement products?
In which of these forms could you imagine consuming sports nutrition and supplement products?
Which of these statements about sports nutrition and supplement products do you agree with? Sports nutrition and supplements are taken, for example, to improve training performance and support recovery after exercise.
How often do you consume sports nutrition and supplement products?
Why do you consume sports nutrition and supplement products?
Which nutrition standards should the sports nutrition and supplement products that you use have?
When do you usually take sports nutrition and supplement products?
Whose opinions and recommendations do you pay attention to when buying sports nutrition and supplement products?
Where do you get information and inspiration when buying sports nutrition and supplement products?
Where do you usually buy your sports nutrition and supplement products?
Roughly how much money do you spend on sports nutrition and supplement products in an average month? If you're not sure, please estimate how much you have spent approximately.

Watching professional sports

Which of these statements about sports as a form of entertainment do you agree with?
In which of these sports do you follow professional leagues, competitions, or teams?
Do you follow professional sports more or less since the COVID-19 pandemic has started?
Which of these US sports leagues do you follow?
Which of these US sports leagues do you follow?
How closely do you follow the following US sports leagues? / NFL (National Football League)
How closely do you follow the following US sports leagues? / NBA (National Basketball Association)
How closely do you follow the following US sports leagues? / MLB (Major League Baseball)
How closely do you follow the following US sports leagues? / NHL (National Hockey League)
How closely do you follow the following US sports leagues? / MLS (Major League Soccer)
Which of these statements about the NFL apply to you?
What is your favorite NFL team?

Sports betting

Which of the following statements about sports betting do you agree with?
Did you bet money on sporting events in the past 12 month?
On which of these sports did you bet money on in the past 12 month?

eSports

Which of these statements about eSports and eGaming do you agree with?
Recoded based on "How long do you spend watching eGaming or eSports per day?"
How long do you spend watching eGaming or eSports per day?
Which genres of eSports or professional gaming are you following?

Characteristics & demographics

Are you male or female?
Age (detailed)
Age
Age, categorial
How old are you?
Recode based on "Region – United States"
Where do you currently live?
Which of the following best describes you?
What is your marital status?
Do you consider yourself part of the LGBTQ+ community?
What is your gender identity?
Which of the following best describes you?
How many people – including yourself and all children – permanently live in your household?
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
Who do you currently live with?
Which of the following categories best describes your current employment status?
Recode based on "Community size"
What is your current living situation (main residence)?
Recode based on "Who do you currently live with?"
Recode based on "Who do you currently live with?"
How big is the town you live in?
In what type of community do you live?
Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.
What is the highest level of education you have completed?
If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?
If you add up everything: About how high is the annual gross income that your total household has at its disposal, before tax and contributions?
Recode based on "Which of the following categories best describes your current employment status?"
Recode based on "Which of the following categories best describes your current employment status?"
What topics are you interested in?
What are your hobbies?
How many hours do you usually sleep per night?
If the mid-term election were being held today, for which party would you vote?

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