Car makes: Kia drivers in the Netherlands

Consumer Insights report

Car makes: Kia drivers in the Netherlands

This report offers the reader a comprehensive overview of Kia drivers in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Kia drivers in the Netherlands (''brand users'') against Dutch car drivers in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on car makes: Kia drivers in the Netherlands

  • Kia is more popular among Baby Boomers than other car makes
  • Kia is more popular among female car drivers than male car drivers
  • Kia has a larger share of drivers with a medium household income than other car makes
  • Kia drivers are more likely to live in rural communities than car drivers in general
  • A happy relationship is more important to Kia drivers than to other car drivers

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