Holiday Season & New Year in the U.S. 2021

Consumer Insights data table

In November 2021, Statista asked 1,018 U.S. consumers about Black Friday, the holiday season, and New Year’s Eve. You can find data on the holiday traditions and celebrations, as well as how they are impacted by the COVID-19 pandemic. This Survey Data Table offers insight into purchase channels and spending habits of consumers regarding Christmas gifts and trees and provides detailed information on salary bonuses. Additional questions address Thanksgiving, Black Friday, and Cyber Monday. The Survey Data Table contains the complete tables for the survey including various column headings.

Report Details

Holiday Season & New Year in the U.S. 2021

Pages	216 Pages
Format	Excel (XLSX)
Language	English
Released	December 2021
Access	Download from this page

Deep dive into your focus topic
Valid consumer insights
Based on representative surveys

Description
Content

Topics of the survey

Christmas and COVID-19/Coronavirus
Thanksgiving
Black Friday & Cyber Monday
Holiday traditions & celebration
Christmas gifts & trees
New Year's Eve
Salary Bonus
Characteristics & demographics

Design of the survey

Method: Online survey
Survey name: Holiday Season & New Year in the U.S.
Region: United States
Number of respondents: 1,018
Age of respondents: 18 years and older
Type of respondents: residential online population
Survey time period: 2nd November to 11th November 2021

Column headings

Gender
Age (generations)
Income – U.S.

Visit the Global Consumer Survey for in-depth DIY analyses of this survey's data.

Christmas and COVID-19/Coronavirus

When you think of the COVID-19/Corona pandemic during Christmas time, which of the following statements do you agree with?
Which of these Christmas traditions and activities will you give up this year due to the COVID-19/Corona pandemic?

Thanksgiving

How will you (mainly) be celebrating this year's Thanksgiving?
Where will you be celebrating this year’s Thanksgiving? Please check all that apply.
What does Thanksgiving mean to you personally? Please check all that apply.

Black Friday & Cyber Monday

How likely are you to shop on ...? / Black Friday
How likely are you to shop on ...? / Cyber Monday
If you keep thinking about Black Friday and Cyber Monday now: In which product categories do you expect the best deals while shopping?
What time do you plan to begin your shopping in a physical store on Black Friday?
How will your total spending on Black Friday and Cyber Monday most likely compare with last year's spending?

Holiday traditions & celebration

Which of the following statements do you agree with?
Do you celebrate Christmas / the holiday season this year?
Are you looking forward to this year's Christmas / holiday season?
When you think about Christmas / the holiday season: What are you looking forward to?
Where are you going to spend this year's holidays?
Who are you going to spend this year's holidays with?
How many days are you going to take off during this year's holiday season?
Which of the following traditions are an essential part of the holiday season for you?
Where do you look for inspiration for Christmas decorations?
Where do you buy your Christmas decorations this year?
How much do you plan to spend on Christmas decoration this year? Please du not include advent calendars and Christmas trees here. If you don't know exactly, please estimate.
Will you have an advent calendar for yourself this year? If you'll have several advent calendars, please choose all that apply.
What is your own advent calendar usually filled with?
Are you planning to give an advent calendar as a gift this year?
How much are you planning to spend on each one of your advent calendars? If you make the calendar yourself, please add up all the expected expenses.
Who are you probably going to give an advent calendar to this year?
The following questions are again about the current Christmas holidays: Which dishes are you planning to have?
How will your dinner on Christmas day be prepared this year?
What do you plan to do on Christmas day this year?
When is the (main) time to open gifts in your home?
How do you usually unwrap gifts?
Will you go to parties over the Christmas holidays this year?

Christmas gifts & trees

When do you plan to start shopping for Christmas gifts this year?
Who are you going to give a Christmas gift to this year?
How many Christmas gifts (in number) are you planning to give this year? If you don't know exactly, please estimate.
What kind of Christmas gift would you personally be happy about?
What are you probably going to give this year for Christmas?
How much do you plan to spend on Christmas gifts approximately? / For myself
How much do you plan to spend on Christmas gifts approximately? / For my partner
How much do you plan to spend on Christmas gifts approximately? / For every child
How much do you plan to spend on Christmas gifts approximately? / For my mother
How much do you plan to spend on Christmas gifts approximately? / For my father
How much do you plan to spend on Christmas gifts approximately? / For every sibling
How much do you plan to spend on Christmas gifts approximately? / For my grandparents
How much do you plan to spend on Christmas gifts approximately? / For my parents-in-law
How much do you plan to spend on Christmas gifts approximately? / Per friend
How much do you plan to spend on Christmas gifts approximately? / Per grandchildren
How much do you plan to spend on Christmas gifts approximately? / Other relatives
Compared to last year: Do you plan to spend more or less on Christmas gifts?
Where do you buy your Christmas gifts?
When you buy gifts online, how do you prefer to buy them?
From which online stores do you buy your Christmas gifts?
And from which offline stores do you buy your Christmas gifts?
Which Christmas gifts do you prefer to buy online rather than in a store? / Books, eBooks
Which Christmas gifts do you prefer to buy online rather than in a store? / Computer, computer accessories
Which Christmas gifts do you prefer to buy online rather than in a store? / Decoration articles
Which Christmas gifts do you prefer to buy online rather than in a store? / Board games, toys, dolls, etc.
Which Christmas gifts do you prefer to buy online rather than in a store? / Vouchers / gift cards
Which Christmas gifts do you prefer to buy online rather than in a store? / Household appliances
Which Christmas gifts do you prefer to buy online rather than in a store? / Clothing, textiles, shoes
Which Christmas gifts do you prefer to buy online rather than in a store? / Cosmetics, perfume, body care
Which Christmas gifts do you prefer to buy online rather than in a store? / Food, drinks
Which Christmas gifts do you prefer to buy online rather than in a store? / Furniture
Which Christmas gifts do you prefer to buy online rather than in a store? / Travel
Which Christmas gifts do you prefer to buy online rather than in a store? / Jewelry and watches
Which Christmas gifts do you prefer to buy online rather than in a store? / Smartphones, tablets and accessories
Which Christmas gifts do you prefer to buy online rather than in a store? / Event tickets
Which Christmas gifts do you prefer to buy online rather than in a store? / Consumer electronics
Are you going to put up a Christmas tree this year? If you put up several Christmas trees, please think of your 'main' one.
Where do you usually buy your Christmas tree?
How much are you planning to spend on this year's Christmas tree? If you don't know exactly, please estimate.
When do you usually put up your Christmas tree?
And when do you usually take down your Christmas tree again?
What kind of decorations do you usually decorate your Christmas tree with?

New Year's Eve

The following questions are about New Year's. Which of the following statements do you agree with?
What are the essential parts of a New Year's celebration for you?
Where do you plan to spend your New Year's Eve this year?
Which alcoholic drinks do you consume on New Year's Eve?
Which champagne / sparkling wine do you buy for New Year's Eve?
Do you plan to make New Year's resolutions?
What are your New Year's resolutions?

Salary Bonus

Does your employer have a variable salary component or a bonus agreement?
How high is your variable salary component or bonus this year compared to your (gross) monthly basic income?
And what do you estimate, how high will your variable salary component or bonus this year compared to last year?
Were you employed by a company last December?
Did you receive a Christmas bonus last year?
In your opinion, how likely are you to receive a Christmas bonus this year?
What do you estimate, how much will your Christmas bonus be in relation to your (gross) monthly income?
And what do you estimate, how high will your Christmas bonus be compared to last year?
How satisfied are you with your employer regarding the handling of Christmas bonuses?
What do you plan to do with your Christmas bonus?

Characteristics & demographics

What is your gender?
How old are you?
How old are you?
What is your marital status?
Which of the following best describes you?
Where do you currently live?
Recode based on "Region/state"
What is your primary language?
Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.
What is the highest level of education you have completed?
Which of the following categories best describes your current employment status?
In what industry / sector do you currently work?
What position do you hold in your company?
If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?
Recode based on "Income (detailed)"
How big is the town you live in?
In what type of community do you live?
What is your current living situation (main residence)?
How many people – including yourself and all children – permanently live in your household?
Typology based on "Household size" and "Children under 14 years of age in household"
How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?

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Holiday Season & New Year in the U.S. 2021

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