Top 100 online marketplaces: a global in-depth report​

The ecommerceDB Trend Report provides a comprehensive overview of the top 100 marketplaces based on GMV in 2020. In addition, it reflects the upsurge in growth and relevance marketplaces have experienced over the past years.

It presents significant and comprehensive data about:

• the role and function of marketplaces in the area of eCommerce from the perspectives of marketplace operators, third-party sellers, and consumers
• the top 100 marketplaces according to GMV and growth including a comprehensive KPI analysis in relation to launch years, app availability, and additional payment and logistic services
• individual regions that include detailed insights and additional in-depth profiles about each region
• individual categories that include detailed insights and additional in-depth profiles about each category
• the top 10 marketplaces with detailed profiles containing information about KPIs, marketplace histories, and commission models
• the complete list of the top 100 marketplaces with information on parent companies, launch years, regions, categories, GMV, and growth

Management summary

Methodology

Marketplace impact

• Marketplace landscape
• Online stores with additional Amazon or eBay profile
• Number of products, transactions,monthly active users, sellers and consumers
• Benefits and concerns of marketplace sellers
• Consumer intentions on marketplaces
• Awareness of product origin
• Preference for first-time and repeat purchases
• Product categories bought via marketplaces

• GMV definition
• Global GMV share
• Regional GMV share
• GMV development
• Marketplaces by GMV cluster and growth
• GMV distribution
• Top 10 Stores
• GMV and growth comparison
• Launch years
• Marketplace type
• Shopping app availability
• App reviews & ratings
• Logistic services
• Payment services

• Regional distribution
• Top 20 Marketplaces
• Regional GMV Share
• Total GMV per Region
• Number of marketplaces per region
• Category distribution
• Launch years per region
• Marketplace type per region
• Shopping app availability per region
• Logistic services per region
• Payment services per region
• Region profiles

• Marketplaces per product category
• Product category GMV share
• Total GMV per category
• Number of marketplaces per category
• Region distribution
• Launch years per category
• Marketplace type per category
• Shopping app availability per category
• Logistic services per category
• Payment per category
• Category profiles

• Spotlight profiles: Taobao
• Spotlight profiles: Tmall
• Spotlight profiles: Amazon
• Detailed profiles: JD.com
• Detailed profiles: Pinduoduo
• Detailed profiles: Walmart
• Detailed profiles: eBay
• Detailed profiles: AliExpress
• Detailed profiles:Rakuten
• Detailed profiles: Suning

• Category definitions
• Expanded List of Regions
• Definition of GMV
• Modeling approach eCommerce Gross Merchandise Volume
• Data considered in the GMV per marketplace

Management Summary

Methodology

Marketplace impact

• Shares of online stores with additional Amazon profiles in 2021
• Shares of online stores with additional eBay profiles in 2021
• Number of products sold via the marketplaces Walmart and Magalu in millions
• Number of transactions processed via the marketplaces MercadoLibre and VIP.com in millions
• Number of transactions processed via the marketplaces Etsy and Pinduoduo in millions
• Online marketplace selling benefits according to U.S. marketing professionals in 2018
• U.S. marketing professionals selling concerns about eCommerce marketplaces in 2018
• Number of consumers buying via the marketplaces ASOS and JD.com in millions
• Number of monthly active users (MAU) buying via the marketplaces Wish and Mercari in millions
• Share of buyers who purchased goods via one of the selected marketplaces in the last 12 months
• Leading online purchasing platforms based on shopper mindset worldwide in 2018
• Awareness of customers about marketplace activities of many online retailers based on German consumers in 2021
• Impact of the origin of products on the purchase decision based on German consumers in 2021
• Global shopper preference for first-time purchases 2019
• Global shopper preference for repeat purchases 2019
• Channels used to purchase products according to internet users in the United States as of March 2019, by category
• Returns of online purchases by category

• Wide vs. narrow GMV definition in trillion US$ in 2020
• Marketplace share in 2020
• Share of sales via marketplaces in global online retail sales in relation to the global average
• Global GMV of the top 100 marketplaces in trillion US$
• Number of marketplaces by GMV cluster in US$ in 2020
• GMV distribution of the top 100 marketplaces in % and in billion US$ in 2020
• Global GMV growth of the top marketplaces by size cluster
• Top 10 stores by global GMV in billion US$ in 2020
• GMV and growth of the top 10 marketplaces by GMV in 2020
• GMV and growth of the top 11 to 100 marketplaces by GMV in 2020
• Accumulated number of marketplaces by launch year and launch years of the top 10 marketplaces
• Share of marketplaces by type in 2020
• Share of sales of physical gross merchandise sold on Amazon by independent third-party sellers
• Share of marketplaces with shopping app
• Share of marketplaces with shopping app by size
• Most reviewed marketplaces by brand
• Share of marketplaces offering logistic services
• Share of marketplaces offering payment services

• The largest marketplaces by GMV in billion US$ in 2020
• Share of top 100 marketplaces by number in 2020
• Share of top 100 marketplaces by GMV in 2020
• Total GMV per region in billion US$
• Number of marketplaces by GMV cluster in US$ in 2020
• GMV share of the top 100 marketplaces per product category by GMV in 2020
• Accumulated number of marketplaces launches per region
• Regional GMV share of pure players by GMV in 2020
• GMV shares of marketplaces with shopping apps
• GMV shares of marketplaces with shopping apps
• Shares of marketplaces offering payment services per region
• Shares of marketplaces offering logistic services per region
• Global GMV in billion US$
• GMV in billion US$ in Asia
• GMV in billion US$ in North America
• GMV in billion US$ in Europe
• GMV in billion US$ in Latin America
• GMV in billion US$ in Africa

• Share of marketplaces per product category by number and GMV in 2020
• Total GMV per product category in billion US$
• Number of marketplaces per product category by individual size
• GMV share of the top marketplaces per region in 2020
• Accumulated number of marketplaces launches per product category
• Number of marketplaces per product category by individual size in US$ in 2020
• GMV share of marketplaces with shopping app per product category
• Share of marketplaces offering payment services per product category
• Share of marketplaces offering payment services per product category
• Generalist GMV in billion US$
• Fashion GMV in billion US$
• Electronics & Media GMV in billion US$
• Furniture & Appliances GMV in billion US$
• Toys, Hobby & DIY GMV in billion US$

• GMV of Taobao in billion US$
• Important milestones and key events in the history of Taobao
• Commission model and other revenue streams from Taobao
• GMV of Tmall in billion US$
• Important milestones and key events in the history of Tmall
• Commission model and other revenue streams from Tmall
• GMV of Amazon in billion US$
• Important milestones and key events in the history of Amazon
• Commission model and other revenue streams from Amazon
• GMV of JD.com in billion US$
• GMV of Pinduoduo in billion US$
• GMV of Walmart in billion US$
• GMV of eBay in billion US$
• GMV of AliExpress in billion US$
• GMV of Rakuten in billion US$
• GMV of Suning in billion US$