Marketing in the United Kingdom (UK)

Statistics report on marketing in the United Kingdom

Marketing in the United Kingdom (UK)

This report has been compiled to provide statistical information on the marketing industry in the United Kingdom (UK). It encompassed data on industry revenues and ways marketing business is done, on the workforce and pay marketers recieve, as well as data on key trends transforming in the industry.

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Table of contents

Marketing budgets

7
  • Premium Statistic Marketing budget's share in companies' revenues in North America & Europe 2014-2023
  • Premium Statistic Share of marketing in company budgets in the UK 2023, by industry
  • Premium Statistic Marketing spending growth in EU-5 2023
  • Premium Statistic Influence of inflation on marketing budgets in the UK 2023, by industry
  • Premium Statistic Marketing budget revision in the UK Q2 2023, by category
  • Premium Statistic Marketing expenditure growth in the UK 2023, by type
  • Premium Statistic Change in marketing budgets at companies in the UK 2022, by industry

Doing business

8
  • Premium Statistic Advertising industry turnover in the UK 2008-2021
  • Premium Statistic Number of advertising companies in the UK 2008-2021
  • Premium Statistic PR & communications industry turnover in the UK 2008-2021
  • Premium Statistic Number of PR & communications companies in the UK 2008-2021
  • Premium Statistic Marketing priorities in EU-5 2022
  • Premium Statistic Leading marketing challenges in the UK 2023
  • Premium Statistic Marketing strategies used in the UK 2022
  • Premium Statistic Frequency of measuring marketing metrics in the UK 2023

International trade

4
  • Premium Statistic Trade balance of advertising & market research services in the UK 2016-2021
  • Premium Statistic Export value of advertising & market research services from the UK 2021, by country
  • Premium Statistic Actions UK businesses take to target overseas customers 2022
  • Premium Statistic Share of marketing budgets dedicated to domestic markets in the UK 2023

Workforce

10
  • Basic Statistic Advertising and marketing economy employment in the UK 2011-2021
  • Premium Statistic Number of marketing associate professionals in the UK 2021-2023
  • Premium Statistic Marketing professionals in the UK 2022, by gender
  • Premium Statistic Share of marketers likely to stay in the profession in the UK 2023
  • Premium Statistic Top marketing job characteristics in the UK 2023
  • Premium Statistic Top marketing skills gaps in the UK 2024
  • Premium Statistic Most overrated marketing skills in the UK 2023, by company type
  • Premium Statistic Marketing department changes in the UK 2023
  • Premium Statistic Ethnic background of UK marketing professionals 2021-2023
  • Premium Statistic Satisfaction with diversity initiatives in marketing in the UK 2023, by ethnicity

Pay

7
  • Basic Statistic Highest paid occupations in the UK 2023
  • Premium Statistic Salary per annum of marketing specialists in London 2022
  • Premium Statistic Earnings of marketing professionals in the UK 2023, by socio-economic background
  • Premium Statistic Earnings of marketing professionals in the UK 2023, by ethnicity
  • Premium Statistic Contract rates per day of marketing specialists in London 2022
  • Premium Statistic Pay gap in marketing in the UK 2023, by type
  • Premium Statistic Benefits received by marketing professionals in the UK 2022

Trending topics

10
  • Premium Statistic Top reasons why companies invest in sustainable marketing in Europe 2022
  • Premium Statistic How much companies spent on marketing strategy for sustainability in Europe 2021
  • Premium Statistic Leading results seen by companies investing in sustainable marketing in Europe 2022
  • Premium Statistic Leading arguments for preferring sustainable brands in the U.S. and UK 2022
  • Premium Statistic Appropriateness of brands taking a stance on social issues in the UK 2023
  • Premium Statistic Reasons why brands took a stance on politically charged issues in the UK 2023
  • Premium Statistic Reasons why brands do not take a stance on politically charged issues in the UK 2023
  • Premium Statistic Expected use of consumer data in the metaverse according to retailers UK 2022
  • Basic Statistic UK and U.S. metaverse activity interest 2022
  • Premium Statistic Future metaverse use cases among UK retailers 2022
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FURTHER REPORTS

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