Retail media in Australia

Statistics report about retail media in Australia

Retail media in Australia

This report contains information about the Australian retail media industry, presented in a global context. It contains data on advertiser relationships with retail partners, consumer consumption of advertising content, as well as retail advertising spending for both traditional and digital media formats.

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Table of contents

Global overview

6
  • Premium Statistic Ad revenue of selected major retailers worldwide 2022
  • Premium Statistic Digital retail media ad spend worldwide 2018-2028
  • Premium Statistic Digital retail media ad spend growth worldwide 2018-2028
  • Premium Statistic Digital retail media CTR worldwide 2021-2023
  • Premium Statistic Retail media challenges worldwide 2023
  • Premium Statistic Usage of retail media advertising in the U.S. 2022

National overview

6
  • Premium Statistic Retail media advertising formats Australia 2023
  • Premium Statistic Share of advertisers who used retail media advertising Australia 2023
  • Premium Statistic Categories in which retail media advertisers operate Australia 2023
  • Premium Statistic Channels budget for retail media advertising being shifted from Australia 2023
  • Premium Statistic Consumer consumption of content Australia 2022, by type
  • Premium Statistic Level of concern about how retailers use personal data Australia 2022

Advertisers and retail partners

5
  • Premium Statistic Objectives for retail media activities Australia 2023
  • Premium Statistic Experience working with retail media partners Australia 2023
  • Premium Statistic Key opportunities of partnering with retailers Australia 2023
  • Premium Statistic Key barriers to partnering with retailers Australia 2023
  • Premium Statistic Re-allocation of budget for retail media advertising Australia 2023

Retail advertising spending by medium

7
  • Premium Statistic Retail ad spend on outdoor in Australia 2019-2021
  • Premium Statistic Retail ad spend on digital static display in Australia 2019-2021
  • Premium Statistic Retail ad spend on cinema in Australia 2019-2021
  • Premium Statistic Retail ad spend on television in Australia 2019-2021
  • Premium Statistic Retail ad spend on radio in Australia 2019-2021
  • Premium Statistic Retail ad spend on newspapers in Australia 2019-2021
  • Premium Statistic Retail ad spend on magazines in Australia 2019-2021
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