Consumers in India

Consumer Insights report

Consumers in India

India is now one of the five biggest economies around the globe. The Indian economy has grown continuously, barring a few setbacks because of the coronavirus pandemic, in the past few years, and this report provides you with valuable insights about Indian consumers’ behavior in 2024. The data used in this report is based on results from the Statista Consumer Insights Global survey and covers consumer attitudes, their favorite brands, and various other consumer-related topics.

Included in this report are the consumers’ assessments of their personal as well as India’s overall economic situation. You will also get a snapshot of consumers’ attitudes towards topics like health, finance, and mobility. This report additionally covers the most popular brands of smartphones, consumer electronics, and various other industries in India. Also included are some of the key challenges, as per the Indian consumers, that the country is currently facing. Furthermore, you will get to know how topics like inflation, environment, and unemployment are affecting the Indian consumer.

Check out this and much more in our comprehensive Indian consumer report. It is updated up to four times a year and includes time series showing how consumer attitudes towards the most relevant consumer issues have changed in recent years.

Table of contents

Topics of the report

  • Consumers in India
  • Marketing & social media
  • E-commerce & retail
  • Food & nutrition
  • Internet & devices
  • Media & digital media
  • Mobility
  • Finance & insurances
  • Health
  • Housing & household equipment
  • Travel
  • Services & eServices

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights Global survey
  • Region: India
  • Number of respondents: 24,201
  • Age of respondents: 18 to 64 years
  • Type of respondents: residential online population
  • Survey time period: January to December 2023

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