The Statista dossier
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Statista dossier about Apple Inc.

The dossier presents a range of statistics about the American multinational corporation company Apple. The California-based company develops and sells consumer electronics, personal computers, computer software and online services. The dossier includes information on Apple's financial results and (unit) sales figures for Apple's main products - the Mac, iPad, iPhone, iPod and the Apple Watch.

Table of contents

  • 1. Market environment
    • The 25 most valuable brands worldwide 2020

    • Most valuable technology brands worldwide in 2019

    • Global smartphone sales to end users 2007-2020

    • Smartphone unit shipments worldwide 2007-2019, by vendor

    • Global market share held by smartphone vendors 2012-2019

    • Tablet vendors global unit shipments 2012-2019, by quarter

    • Global market share held by tablet vendors 2011-2019

  • 2. Financials
    • Apple: brand value 2006-2019

    • Apple's revenue worldwide 2004-2019

    • Revenue of Apple by fiscal quarter 2005-2019

    • Apple's revenue broken down by geographical region 2012-2019, by quarter

    • Net income of Apple by quarter 2005-2019

    • Earnings per common share (diluted) for Apple Inc. 2005-2019, by quarter

    • Apple: expenditure on research and development 2007-2019

    • Semiconductor expenditure of Apple 2011-2019

    • Number of employees of Apple 2005-2019

  • 3. Product segmentation
    • Apple's revenue broken down by operating segments 2012-2019, by quarter

    • Apple's revenue share by operating segment 2012-2019, by quarter

    • Apple's product unit sales by segment 2012-2018, by quarter

    • Share of unit sales-of-apple by product category 2012-2018, by quarter

    • Apple product sales comparison 2009-2018, by quarter

  • 4. iPhone
    • Apple iPhone sales worldwide 2007-2018

    • Market share of Apple iPhone smartphone shipments worldwide 2007-2019

    • Apple iPhone sales revenue 2007-2019

    • iPhone revenue as share of Apple's total revenue 2009-2019, by quarter

    • Apple iOS global smartphone OS market share 2011-2019, by quarter

    • iOS version share of Apple devices worldwide 2016-2019

    • Share of iPhone installed base worldwide by model 2015-2018

    • Apple iPhone U.S. users by device family 2014-2016

    • Apple iPhone shipments share by model in the U.S. 2014-2019

    • iPhone Xs Max (64 GB) manufacturing costs 2018, by component

    • iPhone X (64 GB) manufacturing costs 2017, by component

  • 5. iPad
    • Global market share held by Apple's iPad of global tablet shipments 2012-2019

    • Apple iPad sales worldwide 2010-2018, by quarter

    • Apple's global revenue from iPad sales 2010-2019

    • iPad revenue as share of Apple's total revenue 2010-2019, by quarter

    • iPad penetration rate in the U.S. 2018, by age group

    • Share of Apple iPad shipments by model in the United States 2017-2018

  • 6. Mac
    • Apple: Mac sales worldwide 2002-2018

    • Global Apple Mac sales 2006-2018, by quarter

    • Apple's revenue from Macintosh computers worldwide 2006-2019

    • Apple's PC unit shipments in the United States 2013-2019, by quarter

    • Apple's PC unit shipments share in the United States 2013-2019, by quarter

  • 7. Apple Watch
    • Apple Watch shipments by model worldwide 2015-2017

    • Quarterly wearables shipments worldwide 2014-2019, by vendor

    • Wearables shipments worldwide market share by vendor 2014-2019

    • Smartwatch unit shipments by vendor worldwide 2014-2019

    • Smartwatch market share by vendor worldwide 2014-2019

    • Unit shipment share for smartwatches worldwide Q2 '18, by platform

    • Worldwide unit shipments of smart wristwear 2018 and 2022, by operating system

  • 8. iTunes, App Store & licensing and other services
    • Apple App Store: annual gross app revenue 2017-2019

    • Revenue of Apple from services segment (e.g. iTunes, AppleCare, Apple Pay) 2013-2019

    • Number of apps available in leading app stores 2019

    • Number of active apps from the Apple App Store 2008-2019

    • Most popular Apple App Store categories 2019

    • Apple App Store: number of downloads as of June 2017

    • Leading Apple App Store categories 2016-2019, by download volume

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