Amazon sellers: marketplace insights, GMV data & top sellers​

ecommerceDB.com Trend Report

Amazon sellers: marketplace insights, GMV data & top sellers​

Amazon's marketplace business is becoming increasingly important both in the global marketplace landscape and within the company. This is reflected in the fact that Amazon's share of paid units sold by third-party sellers has consistently increased in recent years, reaching 56% in 2021. As a result, more and more sellers are selling on the Amazon marketplace, causing it to grow steadily in terms of number and revenues. In concrete terms, this means that the Amazon marketplace reached a total GMV of US$612 billion in 2021 after a renewed growth of 16% from 2020 to 2021.

But which seller profile is the biggest on the Amazon marketplace? Which domain (e.g., amazon.com, amazon.de) generates the most GMV? How is the GMV distributed among the top 100 seller profiles?

This report provides answers to these and many other questions by combining exclusive content from ecommerceDB.com and analyzing a comprehensive sample in depth.

What’s included?

  • Worldwide marketplace landscape
  • Overview of the Amazon marketplace
  • Seller landscape on Amazon
  • Top 100 seller ranking

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Table of contents

The ecommerceDB Trend Report "Amazon sellers: marketplace insights, GMV data & top sellers" provides a comprehensive overview of the seller profiles selling on the Amazon marketplace. In addition, the report also shows the strong surge in growth and relevance that both the Amazon marketplace and Amazon sellers have experienced in recent years.

It presents significant and comprehensive data about:

  • the global marketplace business and illustrates Amazon's role in this dynamic environment
  • important facts and figures about the Amazon marketplace, the role of the Amazon marketplace in the company structure, and the consumer perspective on Amazon; this is complemented by information on the commission model and fees as well as the actual sellers on Amazon
  • the respective seller profiles and information about their GMVs and ratings on the Amazon marketplace; in addition, the top 100 seller profiles and the individual Amazon domains (e.g., amazon.com, amazon.co.uk) are analyzed in detail, individual sellers are presented in case studies, and the top 5 are displayed in detailed profiles
  • the top 100 seller profiles on Amazon, including information on their rank, seller profile name, and GMV in 2021

The analysis in this report is based on exclusive data from ecommerceDB.com and other sources to provide a clear picture of the current status and projected developments.

ecommerceDB provides insights into more than 28,000 online stores in 57 countries, including detailed revenue analytics, competitor analyses, market developments, SEA budgets, and relevant KPIs.

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