Vegetarians, vegans and flexitarians in the U.S. 2021 Report

Consumer Insights report

Vegetarians, vegans and flexitarians in the U.S. 2021 Report

This report compares the attitudes and dietary behaviors of vegetarians/vegans and flexitarians with the average American consumer.It is based on the representative Food and Nutrition Survey and covers all the major cornerstones of nutrition from shopping to preparation to food consumption. A total of 1,043 respondents from the United States aged 18 and older were surveyed for the exclusive Statista survey.

Topics include:

  • Live
  • Hunt
  • Cook
  • Eat


Table of contents

Live

  • More than 60% of vegetarians/vegans and flexitarians identify as male
  • Being successful is the most important value in life for vegetarians/vegans and flexitarians alike
  • Vegetarians/vegans as well as flexitarians are very satisfied with how they look, much more so than the general population


Hunt

  • Vegetarians/vegans and flexitarians value seasonal and regional products more than the general U.S. consumer
  • Farmer’s markets are more popular among vegetarians/vegans and flexitarians
  • Vegetarians/vegans and flexitarians buy organic products more frequently than the general consumer in the U.S.


Cook

  • 33% of flexitarians cook several times per day and more than two thirds of vegetarians/vegans cook at least once per day
  • More than two thirds of flexitarians in the U.S. cooked more during the COVID-19 Pandemic
  • 50% of consumers in the U.S. choose convenience foods because they are time saving


Eat

  • 50% of vegetarians/vegans in the U.S. have confirmed food allergies or are intolerant towards certain ingredients
  • 40% of Flexitarians say that plant-based alternatives are too expensive
  • Vegetarians/vegans and flexitarians are more open minded to consuming alternative foods than the overall population of the U.S.


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