TikTok in Latin America

Statistics report about TikTok in Latin America

TikTok in Latin America

This report presents information on the social video app TikTok in Latin America. It provides benchmark comparisons throughout the region, focusing on download and revenue metrics, the relevance of its content creators, insights into the app usage, and issues of community guidelines enforcement in the region.

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Table of contents

Overview

8
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024
  • Premium Statistic Latin America and Caribbean: social media reach 2023, by country
  • Premium Statistic Countries with the most TikTok users 2024
  • Premium Statistic Yearly TikTok MAU growth worldwide 2021, by region
  • Basic Statistic Latin America TikTok audience size 2019-2025
  • Basic Statistic TikTok usage reach Latin America 2021-2025, by country
  • Premium Statistic TikTok usage reach in selected Latin American countries 2021
  • Premium Statistic TikTok preference among internet users in selected Latin American countries Q3 2021

App performance

13
  • Premium Statistic Yearly growth of user engagement on TikTok in selected markets 2022
  • Basic Statistic Argentina: TikTok app downloads as of Q3 2023
  • Basic Statistic Brazil: TikTok app downloads as of Q3 2023
  • Basic Statistic Chile: TikTok app downloads as of Q3 2023
  • Basic Statistic Colombia: TikTok app downloads as of Q3 2023
  • Basic Statistic Mexico: TikTok app downloads as of Q3 2023
  • Basic Statistic Peru: TikTok app downloads as of Q3 2023
  • Basic Statistic Argentina: quarterly TikTok app revenue as of Q3 2023
  • Basic Statistic Brazil: quarterly TikTok app revenue as of Q3 2023
  • Basic Statistic Chile: quarterly TikTok app revenue as of Q3 2023
  • Basic Statistic Colombia: quarterly TikTok app revenue as of Q3 2023
  • Basic Statistic Mexico: quarterly TikTok app revenue as of Q3 2023
  • Basic Statistic Peru: quarterly TikTok app revenue as of Q3 2023

Usage

11
  • Premium Statistic TikTok users who share and post videos worldwide Q2 2021, by region
  • Premium Statistic Monthly time spent on TikTok app in selected Latin American countries 2021
  • Premium Statistic Brazil: apps in which smartphone users spent the most time 2023
  • Premium Statistic Brazil: most popular mobile social media apps among children 2021, by age
  • Premium Statistic Brazil: TikTok usage 2021-2022, by gender
  • Premium Statistic Brazil: TikTok usage 2021-2022, by age group
  • Premium Statistic Mexico: regular TikTok usage among mobile users, by age group
  • Premium Statistic Mexico: regular TikTok usage among mobile users, by gender
  • Premium Statistic Mexico: TikTok user satisfaction 2021
  • Basic Statistic Mexico: TikTok user satisfaction 2021, by gender
  • Basic Statistic Mexico: TikTok user satisfaction 2021, by age group

Content creators

7
  • Premium Statistic Social media platforms most used by brands for influencer marketing in Brazil 2023
  • Premium Statistic Leading TikTok influencers in Argentina 2022, by number of followers
  • Premium Statistic Leading TikTok influencers in Brazil 2022, by number of followers
  • Premium Statistic Leading TikTok influencers in Chile 2022, by number of followers
  • Premium Statistic Leading TikTok influencers in Colombia 2022, by number of followers
  • Premium Statistic Leading TikTok influencers in Mexico 2022, by number of followers
  • Premium Statistic Leading TikTok influencers in Peru 2022, by number of followers

Community guidelines enforcement

7
  • Basic Statistic TikTok: number of videos removed by country Q4 2023
  • Basic Statistic TikTok: content removal requests from government bodies H1 2023, by country
  • Basic Statistic TikTok: user data requests from federal agencies & governments H1 2023, by country
  • Basic Statistic Brazil: number of TikTok videos removed as of Q1 2022
  • Premium Statistic Mexico: number of TikTok videos removed as of Q1 2022
  • Basic Statistic Brazil: TikTok user data requests from governmental agencies as of H1 2023
  • Basic Statistic Mexico: TikTok user data requests from governmental agencies as of H1 2023
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