Finance and Assets in Canada 2022

Consumer Insights data table

As inflation rates reach new highs in many countries, consumers are rethinking their own financial situation. Canada is also affected by this development and now more than ever it is the perfect time to take a closer look at consumers finances. What is important to Canadian consumers when it comes to their financial investments and which forms of investment do they prefer?

The Statista study "Finances & Assets" provides an overview of the investment and savings behavior of Canadian consumers. The study also looks at insurance and retirement planning, as well as the use of information sources and advisory services. In addition, various investment options (incl. cryptocurrencies) are examined.

The data table contains the complete tables for the survey including various column headings.

Report Details

Finance and Assets in Canada 2022

Pages	306 Pages
Format	Excel (XLSX)
Language	English
Released	August 2022
Access	Download from this page

Price

$995 USD

Deep dive into your focus topic
Valid consumer insights
Based on representative surveys

Description
Content

Topics of the survey

Banking
Personal finances
Savings
Information & advice
Investments
Insurance & retirement
Loan
Characteristics & demographics

Design of the survey

Method: Online survey
Survey name: Finance & Assets: Canada
Region: Canada
Number of respondents: 1047
Age of respondents: 18 to 89 years old
Type of respondents: residential online population
Survey time period: 04 July 2022 to 13 July 2022

Column headings

Gender
Age (generations)
Income – Canada

Visit the Global Consumer Survey for in-depth DIY analyses of this survey's data.

Banking

Which of these statements apply to you?
Do you hold your main bank account with a traditional bank (with a branch network) or a direct bank / internet-only bank?
Which of these financial institutions do you have an account with?
Which of these financial institutions do you have an account with?

Personal finances

Which of the following statements do you agree with?
How well informed or not are you about your personal finances?
How confident do you feel when managing your finances?
How are decisions about financial matters made in your household?
The following questions are about asset accumulation and financial investments. How do you rate … / General chance of accumulating assets
The following questions are about asset accumulation and financial investments. How do you rate … / Personal chance of accumulating a fortune

Savings

Which of these statements apply to you?
How would you rate your current financial situation?
Recode based on "Household savings by type"
Does your household have savings?
Why does your household not have any savings?
Are you satisfied or dissatisfied with the amount of savings you have?
Recode based on "Reasons for saving"
Why do you save money?
When do you save money?
Recode based on "Spendings cuts for savings"
Where have you tried to reduce spending to save money, in the past 12 months?
In times of high inflation and rising energy costs, in which areas do you plan to save money?
Which of the following contracts and subscriptions are you planning to cancel in order to save money?
How much money do you want to save in the next 2 years?

Information & advice

Which of these statements about financial topics do you agree with?
How interested are you in the following topics? / Shares, equity funds
How interested are you in the following topics? / Capital investments
How interested are you in the following topics? / Economic topics
How interested are you in the following topics? / Insurance and old-age provision
How interested are you in the following topics? / Cryptocurrency (e.g., Bitcoin)
How interested are you in the following topics? / Real estate
How well informed do you feel about financial topics?
Recode based on "Sources of information and advice by channel"
Where have you informed yourself or taken advice on financial topics in the past 2 years?
Where do you plan to inform yourself or take advice on financial topics in the next 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
How often have you informed yourself or taken advice on financial topics in the past 2 years?
Recode based on "Sources of information and advice by channel"
What do you expect from a financial consultation with a financial expert?
Which of these financial advisory firms have you consulted in the past 2 years?
Recode based on "Financial apps usage by type"
For which purposes do you have and use financial apps?
Recode based on "Financial website usage by website"
On which of these websites have you informed yourself about financial topics in the past 2 years?
Recode based on "Sources of information and advice by channel"
Which of these magazines or newspapers have you read in the past 2 years?
Have you used a RoboAdvisor (algorithm-based digital program) for financial matters and investments in the past 2 years?
Which of the following qualities do you expect a RoboAdvisor for financial matters and investments to have?
Which of these RoboAdvisor providers have you used in the past 2 years?

Investments

Recode based on "Investment usage by type"
Which investment opportunities do you currently use?
Why do you invest your money?
What do you pay particular attention to when it comes to long-term financial investments?
Assuming you have $100,000. How would you invest this money?
Assuming you have $100,000. How would you invest this money?
Which of these investment opportunities are you very likely to use or expand in the next 2 years?
Recode based on "Most favored investment by type"
Recode based on "Most favored investment by type"
Recode based on "Most favored investment by type"
Recode based on "Most favored investment by type"
Recode based on "Most favored investment by type"
Recode based on "Most favored investment by type"
Recode based on "Most favored investment by type"
Recode based on "Most favored investment by type"
Recode based on "Most favored investment by type"
Recode based on "Investment usage by type"
Which of the following statements about shares do you agree with?
Why do you invest your money in shares or equity funds?
At which of these providers do you have a securities account or stock portfolio?
How familiar are you with each of the following investments terms?
How familiar are you with each of the following investments terms? / NFT
How familiar are you with each of the following investments terms? / Cryptocurrency (e.g. Bitcoin)
How familiar are you with each of the following investments terms? / Shares
How familiar are you with each of the following investments terms? / ETF/ETP
How familiar are you with each of the following investments terms? / Bonds
Which of the following statements about real estate do you agree with?
How satisfied or unsatisfied are you with your living situation?
In your opinion, what are the reasons for purchasing or constructing real estate or an apartment?
And, in your opinion, what are the reasons against purchasing or constructing real estate or an apartment?
What are you very likely to do in the next 2 years?

Insurance & retirement

Recode based on "Insurances ownership by type"
Which of these insurances do you currently have?
From which of these companies do you have an insurance product?
How have you taken out insurance?
What is particularly important to you when it comes to insurance?
Which insurance policy are you very likely to take out or extend in the next 2 years?
Recode based on "Investment usage by type"
Which of the following statements about pension do you agree with?
How satisfied or unsatisfied are you with your current retirement provision?
Why do you not have private retirement or life insurance?
From which of these providers do you have a retirement plan product?
Which of the following products or services is best suited to you when saving for retirement?
Recode based on "Investment usage by type"
Which policy are you very likely to take out or extend in the next 2 years?

Loan

Recode based on "Reasons for taking out a loan"
For what purpose have you borrowed money or taken out a loan in the past 2 years?
How confident are you that you can repay your loans and debts?
From whom have you borrowed money or taken out a loan from in the past 2 years?
From which of these banks or financial institutions have you borrowed money or taken out a loan from in the past 2 years?
Have you used any Buy now, pay later options for purchases in the past 12 months?
Which online payment services have you used in the past 12 months?

Characteristics & demographics

Thinking about your everyday life, have you made changes to your overall lifestyle since the COVID-19/coronavirus pandemic broke out?
Recode based on "Changes to lifestyle since COVID-19"
What is you gender?
How old are you?
What is your marital status?
Which of the following best describes you?
Where do you currently live?
Recode based on "Region/state"
What is the highest level of education you have completed?
Which of the following categories best describes your current occupation?
About how high is the annual gross income that your total household has at its disposal, before tax and contributions?
Recode based on "Income (detailed)"
How big is the town you live in?
Recode based on "Community size (detailed)"
In what type of community do you live?
What is your current living situation (main residence)?
How many people permanently live in your household, including yourself? Please also consider all children living in your household.
Typology based on "Household size" and "Children under 14 years of age in household"
How many children and teenagers under 14 years of age permanently live in your household?
Out of the following list, which are the 3 most important aspects to you in life?
Recode based on "Political position (10-point scale)"
Recode based on "Political position (10-point scale)"
Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?
Which of these statements regarding technology apply to you?

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Finance and Assets in Canada 2022

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