Brand safety

Statistics report on brand safety and suitability

Brand safety

This report provides statistical information and data on brand risk, safety, and suitability.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Marketer insights

5
  • Premium Statistic Concern regarding advertising budgets funding harmful activity in the U.S. 2021
  • Premium Statistic Reasons for digital ad spend reductions in the U.S. 2021
  • Premium Statistic Ways of improving brand suitability in video advertising in the UK & the U.S. 2021
  • Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
  • Premium Statistic Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021

Consumer insights

8
  • Premium Statistic Impact of ad adjacency on purchase decision in the U.S. 2021
  • Premium Statistic Entity responsible for ad adjacency in the U.S. 2022
  • Premium Statistic Entity responsible for ad adjacency in the UK 2021
  • Premium Statistic Consumer perception of brand safety in the U.S. 2021
  • Premium Statistic Consumer perception of ad adjacency in the U.S. 2022
  • Premium Statistic Consumer perception of ad adjacency in the UK 2023
  • Premium Statistic Content that endangers brand safety in the U.S. 2023
  • Premium Statistic Content that endangers brand safety in the UK 2023

Metrics

6
  • Premium Statistic Desktop display brand risk rate 2020-2021
  • Premium Statistic Desktop display brand risk rate 2021, by country
  • Premium Statistic Programmatic ads brand suitability block rate worldwide 2019-2021
  • Premium Statistic Digital advertising brand suitability block growth 2020, by region
  • Premium Statistic Programmatic ads brands suitability violation rate worldwide 2021
  • Premium Statistic YouTube advertising safety error rate worldwide 2020

Online news properties

4
  • Premium Statistic Ad revenue losses due to keyword blocking 2020, by country
  • Premium Statistic Necessity to vet digital news properties before advertising in the U.S. 2021
  • Premium Statistic Impact of adjacency to news content on ad perception in the U.S. 2021
  • Premium Statistic Impact of adjacency to news on ad perception in the U.S. 2021, by news genre
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Digital advertising in France
  • Programmatic advertising in the United States
  • Artificial intelligence (AI) use in marketing
  • Programmatic advertising worldwide
  • Programmatic advertising in the United Kingdom (UK)
  • Programmatic advertising in Europe
  • Digital advertising in Europe
  • Digital out-of-home (DOOH) advertising worldwide
  • Social media advertising in the Netherlands
  • Programmatic supply chain transparency study 2020
  • Global Data Market Size 2017-2021
  • Breaking (B)ads
  • Audio advertising in the United States
  • Digital advertising in Germany
  • Marketing technology implementation in the U.S.
  • Digital advertising in India
  • Connected TV advertising in the United States
  • Digital display advertising in the United States
  • Digital advertising in Russia
  • Social media advertising in India

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu