Gen Z consumers in China

Statistics report about Generation Z consumers in China

Gen Z consumers in China

In this report, you'll find graphs and information about China's Generation Z consumers (born between 1995 and 2009). In addition to demographic and financial information, the report contains key statistics about Gen Z' online and offline shopping habits.

Table of contents

Gen Z population in China

6
  • Basic Statistic Age distribution in China 2013-2023
  • Basic Statistic Population distribution by five-year age group in China 2022
  • Premium Statistic Resident population in China 2020, by generation
  • Premium Statistic Resident population distribution in China 2020, by generation
  • Premium Statistic Generation Z active online population in China 2018-2022
  • Premium Statistic Generation Z's share in total active online population in China 2016-2020

Financial and employment background

5
  • Premium Statistic Monthly surveyed urban youth unemployment rate in China February 2021-2024
  • Premium Statistic Monthly disposable income of Chinese Gen-Z 2021
  • Premium Statistic Sources of disposable income of Chinese Gen-Z 2021
  • Premium Statistic Average monthly salary received by Gen-Z employees in China 2021, by gender
  • Premium Statistic Share of Generation Z consumers saving money in China 2018

Gen Z online shoppers

6
  • Premium Statistic Leading channels to buy products in China 2021, by generation
  • Premium Statistic Breakdown of traditional e-commerce and live commerce users China 2021, by generation
  • Premium Statistic Breakdown of newly added online shoppers in China 2017-2021, by generation
  • Premium Statistic E-commerce penetration rate among active Gen Z users China in 2020, by platform
  • Premium Statistic Online spending power of Gen Z users in China 2022
  • Premium Statistic Willingness of online shopping among Gen Z in China 2022

Selected consumer goods

6
  • Premium Statistic Share of Gen Z consumers who heavily consumed beverages and snacks China 2021
  • Premium Statistic Distribution of monthly apparel spending among Gen Z consumers in China 2022
  • Premium Statistic Leading channels to buy cosmetics among Chinese Generation Z 2021
  • Premium Statistic Major reasons for Gen Z to purchase luxury goods in China 2020
  • Premium Statistic Most owned consumer electronics among Gen Z consumers in China 2022
  • Premium Statistic Annual spending on garage kits by Gen-Z in China 2021

Shopping preferences and behaviors

6
  • Premium Statistic Distribution of spending of Gen Z students and non-students in China 2021
  • Premium Statistic Breakdown of monthly expenditure of Gen Z in China 2021, by segment
  • Premium Statistic Influence of advertising on Gen Y and Z consumers in China 2021
  • Premium Statistic Share of planned and impulsive purchase among GenY and Gen Z in China 2022
  • Premium Statistic Attitude towards BNPL among Gen Y and Gen Z in China 2022
  • Premium Statistic Preferences of domestic brands among consumers in China 2021, by generation

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