Private label market in the U.S.

Statistics report on the private label market in the U.S.

Private label market in the U.S.

This report provides statistical information about the private label market in the United States. It has been broken down into the following categories: market overview, private label retail, and consumer behavior.

Table of contents

Market overview

3
  • Premium Statistic United States: total retail sales 2020-2026
  • Premium Statistic U.S. CPG dollar sales share 2021 by manufacturer
  • Basic Statistic Sales share of retailers' own store brands in the United States 2022

Private label retail

8
  • Premium Statistic Private label dollar sales in the U.S. 2020-2021
  • Premium Statistic Private label unit sales in the U.S. 2020-2021
  • Premium Statistic Private label share of consumer goods sales in the U.S. 2019-2021
  • Premium Statistic Market penetration rate of private label brands in U.S. retail 2020-2021
  • Premium Statistic Leading private label categories in U.S. supermarkets based on sales 2021
  • Premium Statistic Fastest growing private label CPG categories in U.S. 2021, based on sales growth
  • Basic Statistic National vs store brand price gap in the U.S. 2022, by food category
  • Basic Statistic Private label penetration in grocery retailers' websites in the U.S. 2022

Edible private label

3
  • Premium Statistic Edible private label & national brands dollar sales change in the U.S. 2021
  • Premium Statistic Food & beverage private label dollar share in the U.S. 2016-2022
  • Basic Statistic Edible private label product share in the U.S. 2021, by category

Non-edible private label

3
  • Premium Statistic Non-edible private label & national brands dollar sales change in the U.S. 2021
  • Premium Statistic Nonedible private label dollar share in the U.S. 2019-2022
  • Basic Statistic Non-edible private label product share in the U.S. 2021, by category

Consumer trends

6
  • Premium Statistic Edible & non-edible private label share of consumers in the U.S. 2021, by channel
  • Basic Statistic Consumers switch from national to private label brands in the U.S. 2022, by category
  • Basic Statistic Private label purchasing intentions among U.S. consumers by product category 2022
  • Basic Statistic Consumers' reasons to switch from national to store brands in the U.S.2022
  • Basic Statistic Private label dollar share by generation in the U.S. 2022
  • Premium Statistic Edible & non-edible private label dollar share in the U.S. 2022, by income

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