Private label market in the U.S.

Private label market in the U.S.
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Statista dossier on the private label market in the U.S.

Table of contents

    • United States: total retail sales 2020-2026

    • U.S. CPG dollar sales share 2021 by manufacturer

    • Sales share of retailers' own store brands in the United States 2022

    • Private label dollar sales in the U.S. 2020-2021

    • Private label unit sales in the U.S. 2020-2021

    • Private label share of consumer goods sales in the U.S. 2019-2021

    • Market penetration rate of private label brands in U.S. retail 2020-2021

    • Leading private label categories in U.S. supermarkets based on sales 2021

    • Fastest growing private label CPG categories in U.S. 2021, based on sales growth

    • National vs store brand price gap in the U.S. 2022, by food category

    • Private label penetration in grocery retailers' websites in the U.S. 2022

    • Edible private label & national brands dollar sales change in the U.S. 2021

    • Edible private label dollar share in the U.S. 2021

    • Edible private label product share in the U.S. 2021, by category

    • Non-edible private label & national brands dollar sales change in the U.S. 2021

    • Non-edible private label dollar share in the U.S. 2021

    • Non-edible private label product share in the U.S. 2021, by category

    • Edible & non-edible private label share of consumers in the U.S. 2021, by channel

    • Consumers switch from national to private label brands in the U.S. 2022, by category

    • Private label purchasing intentions among U.S. consumers by product category 2022

    • Consumers' reasons to switch from national to store brands in the U.S.2022

    • Private label dollar share by generation in the U.S. 2021

    • Edible & non-edible private label dollar share in the U.S. 2022, by income

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