Private label market in the U.S.

The Statista dossier
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Statista dossier on the private label market in the U.S.

Table of contents

  • 1. Market overview
    • U.S. CPG dollar sales share 2020, by manufacturer

    • United States: total retail sales 2019-2025

    • Total store brand dollar sales in the U.S. 2016-2020, by channel

    • Manufacturers and private label share of CPG sales in the U.S. 2020, by channel

  • 2. Private label retail in the U.S.
    • Private label dollar sales in the U.S. 2019-2020

    • Private label unit sales in the U.S. 2019-2020

    • Market penetration rate of private label brands in U.S. retail 2019-2020

    • Percentage change in private label sales value in the U.S. 2020

    • Private label share of consumer goods' sales value in the U.S. 2020

    • Mass retail: store brand sales in the U.S. 2017-2020

    • Leading private label categories in U.S. supermarkets based on sales 2020

    • Fastest growing private label CPG categories in U.S. 2020, based on sales growth

  • 3. Consumer behavior
    • Consumer attitude towards private-labelled products in the U.S. 2020

    • Store brand purchasing during COVID-19 in the United States in 2020, by generation

    • Private label shopping intentions in the United States 2020-2021

    • U.S. consumer attitudes to store brands as of 2020

    • Private label awareness of millennials on food products in the U.S. 2020

    • U.S. consumers' store brand product purchase behavior 2012-2020

    • Shopping habits among private label products' consumers in the U.S. 2020

    • Consumers positive opinion about private label health and beauty products U.S. 2020

    • Consumers' positive opinion about private label cleaning products in the U.S. 2020

    • Consumers opinion about private label baby care products in the U.S. 2020

    • Consumers opinion about private label pet food products in the U.S. 2020

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