Private label market in the U.S.

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Statista dossier on the private label market in the U.S.

This dossier provides statistical information about the private label market in the United States.

Table of contents

  • 1. Overview
    • Total store brand dollar sales in the U.S. 2013-2016

    • Total store brand dollar sales in the U.S. 2013-2016, by channel

    • Store brand dollar sales share in the U.S. 2016, by channel

    • Private label product expenditure among U.S. households 2016, by ethnicity

  • 2. Private Label Retail
    • Leading private label categories in supermarkets in the U.S. based on sales 2016

    • Leading private label categories in the U.S. 2016, based on sales

    • Leading private label categories in the U.S. 2016, based on unit volume

    • U.S. fastest-growing private label food categories based on dollar sales 2016

    • U.S. fastest-growing private label food categories based on unit sales 2016

    • Dollar share of private label sales in the U.S. 2016, by department

    • Organic private label sales in the U.S. 2016, by category

    • Fastest growing private label categories among U.S. stores 2016, by dollar sales

    • Fastest growing private label categories among U.S. stores 2016, by unit sales

  • 3. Private Label Products, by Category
    • U.S. private label market: breakfast food dollar sales by category 2016

    • U.S. private label market: breakfast food unit sales by category 2016

    • U.S. dollar sales of private label baked goods and desserts 2016, by segment

    • U.S. unit sales of private label baked goods and desserts 2016, by segment

    • U.S. dollar sales of private label cookies & crackers 2016, by segment

    • U.S. unit sales of private label cookies & crackers 2016, by segment

    • U.S. dollar sales of private label syrup and honey 2016, by segment

    • U.S. unit sales of private label syrup and honey 2016, by segment

    • U.S. private label market: coffee and tea products' dollar sales by segment 2016

    • U.S. private label market: coffee and tea products' unit sales by segment 2016

    • U.S. private label and overall paper products category sales 2015

    • U.S. private label and overall paper products category unit sales 2015

    • U.S. dollar sales of private label pet care products by segment 2016

    • U.S. unit sales of private label pet care products by segment 2016

  • 4. Consumer Behavior
    • Private label awareness of millennials on food products in the U.S. 2015

    • U.S. consumers' brand type preference of fresh meat and poultry purchases 2016

    • U.S. consumers' brand type preference of processed meat and poultry purchases 2016

    • Packages of store brand cookies eaten in the U.S. 2016

    • Usage frequency of store brand shampoo in the U.S. 2016

    • Usage frequency of store brand deodorant / anti-perspirant in the U.S. 2016

  • Language: English
  • Released: November 2016
  • Source(s): Statista
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