Digital advertising in Japan

Statistics report on digital advertising in Japan

Digital advertising in Japan

This report provides statistics about digital advertising in Japan. Next to a general overview of the digital advertising market, it presents detailed figures on the various advertising categories, the major companies active in the market, and the usage of reporting tools for online ads. The final chapter gives insights on the attitudes and behaviors of the digital advertising audience.

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Table of contents

Overview

6
  • Premium Statistic Advertising expenses in Japan 2014-2023
  • Premium Statistic Online advertising expenses in Japan 2014-2023
  • Premium Statistic Online advertising expenses in Japan 2023, by type
  • Premium Statistic Expenses on online advertising media in Japan 2014-2023
  • Premium Statistic Expenses on online advertising media in Japan 2023, by transaction method
  • Premium Statistic Expenses on online advertising media in Japan 2023, by category

Advertising categories

6
  • Premium Statistic Paid search advertising expenses in Japan 2018-2022
  • Premium Statistic Display advertising expenses in Japan 2018-2022
  • Premium Statistic Online video ad expenditure Japan 2022-2027
  • Premium Statistic Affiliate advertising expenses in Japan 2018-2022
  • Premium Statistic Expenses on social advertising in Japan 2018-2023
  • Premium Statistic Expenses on social advertising in Japan 2023, by ad category

Leading companies

6
  • Premium Statistic Dentsu Group's global revenue 2014-2024
  • Premium Statistic Hakuhodo's revenue FY 2017-2022
  • Premium Statistic CyberAgent's net sales FY 2014-2023
  • Premium Statistic Vector's net sales FY 2015-2023
  • Premium Statistic ValueCommerce's revenue FY 2013-2022
  • Premium Statistic GMO AD Partners' net sales FY 2016-2022

Usage of reporting tools

4
  • Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
  • Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
  • Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
  • Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021

Digital advertising audience

6
  • Premium Statistic Main channels of new brand discovery Japan Q3 2023
  • Premium Statistic Main channels for online brand research Japan Q3 2023
  • Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2023, by activity
  • Premium Statistic Situations in which people skip online video advertising Japan 2021
  • Premium Statistic Awareness of tracking for internet advertisements Japan 2021
  • Premium Statistic Opinion about tracking for internet advertisements Japan 2021
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