Digital advertising in Japan

Digital advertising in Japan
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Statista Dossier on digital advertising in Japan

This dossier provides statistics about digital advertising in Japan. After a general overview of the digital advertising market, it presents detailed figures on the various advertising categories, the major companies active in the market, and the usage of reporting tools for online ads. The final chapter gives insights on the attitudes and behaviors of the digital advertising audience.

Table of contents

    • Advertising expenses in Japan 2012-2021

    • Online advertising expenses in Japan 2012-2021

    • Online advertising expenses in Japan 2021, by type

    • Expenses on online advertising media in Japan 2012-2021

    • Expenses on online advertising media in Japan 2021, by transaction method

    • Expenses on online advertising media in Japan 2021, by category

    • Paid search advertising expenses in Japan 2018-2021

    • Display advertising expenses in Japan 2018-2021

    • Online video ad expenditure Japan 2020-2025

    • Affiliate advertising expenses in Japan 2018-2021

    • Expenses on social advertising in Japan 2018-2021

    • Expenses on social advertising in Japan 2021, by ad category

    • Dentsu Group: global revenue 2014-2022

    • CyberAgent's net sales FY 2014-2022

    • Hakuhodo's revenue FY 2011-2020

    • Vector's net sales FY 2015-2022

    • GMO AD Partners' net sales FY 2016-2021

    • ValueCommerce's revenue FY 2012-2021

    • Leading ways of handling online advertisements among advertising companies Japan 2021

    • Leading reporting tools used by advertising companies for online ads Japan 2021

    • Share of ad companies who want to implement reporting tools for online ads Japan 2021

    • Leading features of reporting tools for online ads among ad companies Japan 2021

    • Main channels of new brand discovery Japan Q3 2021

    • Main channels for online brand research Japan Q3 2021

    • Share of internet users who engage with digital marketing Japan Q3 2021, by activity

    • Situations in which people skip online video advertising Japan 2021

    • Awareness of tracking for internet advertisements Japan 2021

    • Opinion about tracking for internet advertisements Japan 2021

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